"Internet +" Opens Xi'An'S Retail Sector

For the retail department store that faces multiple tests, the "Internet +" mode has become a coordinate for change. Many traditional entities aim at the Internet, and actively integrate innovation, opening up the warm spring action of Xi'an's retail industry.

WeChat sweep, group purchase, online shopping, WiFi full coverage...

With the rapid expansion of e-commerce, the daily life of consumers has been gradually formatted by the network.

Eating, traveling, watching movie group buying and sweeping WeChat can get gifts or enjoy discounts and attractions.

Zhang, often on the Internet, told reporters that the Internet has not only given us a more intuitive and diversified choice, but also made a richer life for consumers. What you want to eat is just to browse and buy on the Internet, and the price is more affordable, which is a trend of consumption.

Similarly, for retail department stores, one-stop mode of service enriches the format of entities, while the idea of "Internet plus entity" makes retail.

More diverse and comprehensive.

Reporters learned in the interview that in the era of mobile Internet, WiFi full coverage has become an important factor for shopping malls to attract customers. Chatting online with WeChat in shopping malls is a normal free service provided by Shang Chao Department stores to consumers.

In addition, in order to increase the consumer's attention, many shopping malls and brands will also open their own WeChat public numbers. Consumers can pay attention to all the contents of the mall and brand on the phone.

For consumers and businesses, the integration of the Internet and retailing not only solves the living needs of consumers, but also enables enterprises to serve the public more directly.

Xi'an Dadong city staff Zhao said, with the development of the Internet, the concept of "Internet +" is becoming more and more intense, and the online and offline game is becoming more and more obvious.

When many shopping centers in China are homogenized, retail department stores need to develop more experience projects while using the Internet to further create their own characteristics and avoid stereotyped.

When entering a shopping mall, the most concentrated consumption group and the most frequent consumption frequency are discount sales areas.

"65% off, full flower, full return" and other words everywhere, especially during holidays, businesses are using the way to open special stores and other means to focus on fire promotion.

However, in the prevalence of online shopping, the price is no longer the advantage of the entity. The price war is only a short spring for the entity.

Reporters in the interview learned that many brands in the wave of frequent discounts, has focused on online stores, WeChat bound stores new marketing tools.

VeroModa, Only and other brands in addition to the usual discount routes in the end of the season, they also label the brand WeChat 2D code on the signs. As long as the consumers look at one of the clothes and scan the two-dimensional code, pay attention to their official WeChat, they can enjoy the price on the Internet, and can also try and wear in the physical store.

VeroModa shopping guide told reporters that pure discount or rebate and other promotions lack of new ideas, while the bundling of Internet and goods has expanded the advantages and gave consumers more choices, so that consumers can enjoy the price of online products in the physical stores, and can personally experience, two at a stroke.

Xi'an Yintai city (Xiao Zhai Dian) staff said.

It is an entity that combines the traditional department stores with the Internet earlier. In the cooperation between "double eleven" and Tmall, they not only play the experiential advantages of the entity itself, but also sell the super low price of the shop as a selling point, so as to achieve the complementary advantages of the two lines.

As a result, the sales volume of Tmall intime online store was 4 times higher than that of the previous year, and it also attracted young consumers.

After finding out the similarities between the electricity supplier and the physical store, we have developed a fast and convenient service mode for consumers in a timely manner.

It is a stable customer group of physical department stores. In order to catch the members' customers, many retailers also use the Internet thinking mode to create more "private enjoyment" rights for their members.

Xi'an Yi Fengcheng has set up a member center online and offline. All members can enjoy discount discounts and free gifts and services at every level of the mall, and there will be special promotions during holidays. Members can see details of the specific activities at the member center of the official website of Fengcheng.

In this regard, Wanda's "Internet +" mode is unique. It uses big data to build a membership system and build a business ecosystem with online and offline integration.

"Our aim is to increase the sense of presence and sense of experience of consumers," said Chen Jun, deputy manager of the operation Department of Xi'an Wanda Commercial Management Co., Ltd.

On the one hand, based on the advantages of the entity itself, through the form of "alliance of different trades", the company forms a chain of different formats and forms chain consumption.

On the other hand, we use Wan Hui card to integrate all the Wanda members into a "large membership system".

All members brush the card or pass the number of the mobile phone, and they can get the discount and points in the Wan Hui network of any Wanda Plaza. They can also convert points into cash for shopping and get more sense of belonging and tangible benefits.