The Best Magic Weapon For A Clothing Store To Manage Successfully
At present, our clothing store is a relatively profitable way, but if we want to successfully manage a clothing store, we still need to acquire more knowledge, and we need to know more about store opening skills.
For example, successful clothing owners only make sure that the quality of clothing sold is not enough.
You need to hire salesmen who know how to help customers find fit and decent clothes, hire professional tailors to stand by at any time, provide after-sales service for customers, and be willing to accept special orders.
Many clothing stores stimulate consumers' consumption through false price cuts, which only result in the loss of customers' trust.
Successful clothing stores know that value is equal to the all-round experience of customers.
They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.
Modern people are eager to make money, so clothing stores must enable customers to find the goods they want quickly, settle accounts and leave quickly.
Successful clothing stores are well versed in the way, through the neat and orderly shop display, flexible checkout and other means, to bring real convenience to customers.
Majority
Couture
They all shouted respectfully to respect their customers' slogans, but there were few clothing stores that they really did.
You know, rude sales not only means staff sluggish, rude and unmotivated.
Messy goods, unreasonable placement, no sign, price confusion, etc. are all disrespectful to customers.
Most clothing stores ignore the opportunity to engage in emotional communication with customers and focus too much on the price.
However, low price promises may cater for the rational demands of customers, but they can not stimulate their sensibility.
demand
。
Many clothing stores have made mistakes in ignoring customers' feelings.
They only pay attention to the price to attract customers, and emphasize the savings.
cost
Without mentioning the pleasant feeling of the new clothing store environment.
On the contrary, successful clothing stores try to establish a sense of proximity, love and trust with customers.
Opening a clothing store can be considered as the first step in the garment industry, but don't think it will be very simple to open a clothing store. A small clothing store also needs to put a lot of effort into it.
For example, you need to have good guide people, you need to know how to respect customers, and need to establish emotional connections with customers.
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The consumer's consciousness is characterized by integrity. It can be produced by the influence of stimulants, and the influence of stimulants is always full of integrity.
Therefore, it constitutes a holistic nature of consumer awareness and affects consumers' buying behavior.
To this end, in the layout of the sales site, we must adapt to the characteristics of the integrity of the consumers' consciousness. We should set up, connect with each other, and provide convenient conditions for consumers to choose and buy goods, which is conducive to the introduction and sale of goods by salesmen.
Consumers' attention can be divided into two categories: intentional attention and unintentional attention.
The unintentional attention of consumers is that consumers do not have clear goals or objectives, and are attracted to certain products by the influence of external stimuli.
This kind of attention does not require the effort of people to give their will, and it is of great significance to stimulate consumer purchase behavior.
If we take into account this feature in the layout of the sales place, we will consciously put the relevant commodity cabinets, such as women's supplies cabinets and children's cabinet and children's toy cabinet, to give consumers hints, which will arouse consumers' unintentional attention, stimulate their buying impulse and induce them to buy, which will achieve better results.
For example, those with high sales frequency, fragmentary trading and low selectivity, should be located in the most sensitive location for consumers, so that they can buy and save time.
For example, a variety of colors, goods and valuables that need careful selection, we should aim at consumers' realistic purchase mentality, locate in the depths of the sales site or the upper floors of the building, so that consumers can choose carefully and carefully in a quiet environment with relatively low customer flow.
At the same time, we should consider that in a certain period of time, we should mobilize the display position of the cabinet or the display position of goods on the shelf, so that consumers will be attracted by other commodities when they are looking for the needed goods again.
People enter the supermarket to shop, always more than originally expected to buy, mainly due to the sale site design and goods deliberately placed.
The shopping center is designed as a long shopping channel to avoid consumers from shortcuts to the receipts and outlets. When consumers look around, they may see some products that cause purchase desire, thereby increasing their purchases.
For example, the larger merchandise will be placed near the entrance, so that consumers will buy large items in shopping malls and push carts to choose and increase purchases.
The design idea of super shopping channel can be used as reference for other formats to extend the "detention" time of consumers at the sales site as long as possible.
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