Opening A Clothing Store Is Very Important.

According to the main and auxiliary channels, it is the key to store marketing to set up store hunting line, display goods in a comprehensive and effective way, and prolong customer stay in the store.

Combining the brand image and product characteristics and designing the appropriate lighting atmosphere, the importance of light for product display can be imagined.

Under the influence of the design of high fashion brands and the trend of high quality, the development of clothing terminals has also become popular. Two major trends have emerged: first, the large flagship clothing stores such as magenbo and other garment manufacturers have opened up extensively, and the two is that the design of the clothing store has been re emphasized by the shop planners.

According to the analysis of Chinese women's clothing net, effective and reasonable layout of clothing shops can properly show the characteristics, texture and ideas of clothing, help consumers to feel the commodity information in an all-round way, increase the impression of products, and form potential profits.

The image of terminal store represents the image of the whole enterprise from the side. A good store layout can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, so as to increase the added value of the product, so that the company can get higher profits and enhance the competitiveness of the enterprise.

Since the importance of clothing layout is self-evident, how to implement a reasonable and effective layout?

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

The large shops such as the Ma Ge Bao are usually circular or well shaped, and the small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the main channel shelves.

Easy to see and touch.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

For the clothing display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

Overall, store lighting should make the clothing store full of personalization and artistic atmosphere, and eliminate the visual dead angle by cross illumination of all kinds of rays.

The * * * effect, so as to highlight the characteristics of the brand and the charm of the product.

Clever borrowing

The competition in the clothing store is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that can be played by young and vigorous fashion shops such as the city of Ma Ge Bao, and the classical clothing can be played in the attire shops of the ancient style, and the relaxing music can be played in the formal and professional clothing stores.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.