A Summary Of The Skills Of Fitting Up A Clothing Store

After having a name, you will design neon lights, billboards, models, cabinets and so on. Decoration is divided into interior decoration and external decoration. The outfit is mainly the design of billboards or neon lights, that is, customers can see before entering the store, while the interior is models, windows and so on. External decoration can generally be made according to the requirements of advertising agencies, because the general clothing stores are in the same commercial streets or shopping malls, but as far as possible, suddenly their own style, such as increasing neon lights, lanterns and so on, of course, these are mainly based on the positioning of clothing to choose, if the sale of elderly clothing, the more luxurious, the more brilliant, the more customers dare not come.

Mainly on interior decoration. First of all, the overall impression of the shop. Some people say that the first feeling of the shop should be bright and generous so that customers can be attracted. But the truth is not absolute. I saw a clothing store in the pedestrian street of Guangzhou. There was something similar to the park in the front of his shop. After entering the shop, the yellow line was chilling and there were some skull decorations on the wall. But the shop business is very hot, because his decoration style is determined by the youth. It can be said that many customers are attracted by this kind of decoration before deciding to buy them. It's still the saying: customers can buy your clothes when they enter the store. Therefore, shop decoration, lighting, music and style should be chosen with the characteristics of clothing.

The models of decorating clothing shops are now used by many people, because models are made according to the standard figure of women and men, so the general height, chest circumference and shoulder width are all suitable. If you can store the latest or best clothes in the form of models in front of shops, it will surely attract many people. Because in psychology, people have psychological comparisons and crowd psychology, that is, a large number of people will assume that if they wear this dress, the model will give the customer a reference standard. Here, it is easy to send faxes to seven wolves, for example, the male and female models of the seven wolves also have, but what is more unique is that the wolf in the shop, the wolf wolf store will have seven realistic wolves made of stone. What is the wolf's feeling for the wolf? The wolf spirit, the wolf team spirit and the wolf's fighting spirit, this spirit is the spirit that the white-collar and commercial family should have, so the wolves not only choose to render themselves. brand It also deepens the desire of customers to buy. Because the seven wolves are positioned in high-end men's clothing.

Some of my friends will say that my shop is only a small shop, small stalls, and sells only some ordinary brands. It is impossible for them to enter a few wolves. My suggestion is to make a virtual mascot according to its shop name, for example, selling children's clothing. The name of the shop can be related to small animals, or the publicity materials such as rabbits and ducks on the doorway of the shop are also feasible, and nowadays children's clothing stores usually set up some toy cars at the doorway, causing children's attention and interest. This is a suggestion. It is not suitable for all shops. But as far as models are concerned, there are one or two, not too many. 1. high cost; 2. shops will require large area. In fact, our clothing stores have "live models" - shopping guide. I prefer the uniform shopping guide in the shop. This is more professional and intuitive. For example, in some sports wear chain stores, the clothes of the shopping guide, including shoes, are all their own brands, because the shopping guides are fat, thin, tall and low, and the appearance and stature of the general guides are quite good, so many of the customers have bought the dress after looking at the guide salesmen. If it is not to take the brand line, then according to the main clothing style of store clothing, as far as possible uniform clothing, uniform color, uniform wear, uniform dress. This is a professional embodiment, but also to the customer more intuitive feeling, touched the customer's "visual effect".

Renovation Couture The "smell" of the shop, which is used alone, is because some clothing stores, especially shoe stores, often smell very bad. Some are odour of wood and paint when decorating, and others are perfume for customers to attract customers. My personal feeling is that the odour in decoration must be removed before putting the clothes on shelves. The smell will affect the customers' shopping mood and enter the transaction. In addition, do not wear too much or too much perfume, many customers are sensitive to perfume, and even allergies, because this affects customers really unnecessary. " Olfactory effect "Is the second effect of customers, mainly the sales driven by" visual effects ". The smell in a clothing store should be light and elegant, and a small amount of air freshener can be sprayed at the right time. As long as it is not too "smelly" or too fragrant.

In order to attract customers, many shopkeepers put pitched trumpets and sound at the door, but the volume and the choice of songs are very important. I remember once hearing of such a wedding, because a song made the women's relatives angry. They had already finished the banquet, and the relatives of the women were ready to go home. As a result, there was a popular rush at that time. For example, for a clothing store, the choice of music is very important. The positioning of young people can play music, but if the clothes for the elderly need only some elegant and relaxing music in the shop. When I pass a few shops, I will make a detour, because their sound is enough to make my fragile eardrum retreat, so the "hearing effect" should be carried out on the principle of acceptable and comfortable customers.