Xi De Long: Keep The Core Competitiveness Of Enterprises

Sports industry, like other industries, faces competition in science and technology.

If we want to progress and develop, we must rely on high technology.

For many years, Xi De Long regards sports technology as the core competitiveness of enterprises, pays attention to the upgrading of new product research and development capabilities, and combines with many high-end scientific research units at home and abroad. If it is in cooperation with the Institute of sports science of the State Sports General Administration, leading technology will be applied to production and internal and external integration, so as to provide customers with high value-added products.

So far, more than 20 patents have been granted.

Among them, the product of the foot window motion balance system is one of the achievements made by researchers after years of efforts.

It uses a three-dimensional optical sampling technique to analyze the foot type of millions of Chinese consumers and set up a unique set of Chinese people all over the world.

And based on this, he invested heavily in the development of the science and technology team.

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The two balance subsystems of pressure and foot last type combine the most advanced technology such as physical mechanics, bionic biology, polymer material chemistry and the mature shoe making technology of our own enterprises, and produce the first pair of sports shoes that combine the technology and health elements with the core concept of "balance", which fills the gap of domestic sports products in this respect.

As an enterprise with more than twenty years of production of sports shoes and clothing, Xi Dalong has always attached importance to the pursuit of personalized products. The design of shoes for the wearer is the core of the research and development department.

"The respect for people is the core of our enterprise's development strategy. We will focus on the development of hi tech, focusing on the needs of humanization of consumers, providing sports shoes and suits that suit us, and promoting healthy lifestyle, so as to enable people to live a healthy and happy sports life," he said.

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In 1992, with the support of family members, relatives and friends, Lin Shui Po set up his own shoe factory.

Because of the management and operation, merchants from Jiangsu, Zhejiang and Shandong have been able to find samples with various marketable samples. They can also process and produce according to their customers' requirements, and deliver the products on time and on a regular basis.

However, OEM can only play the role of a nameless setter, with low profits and not a long way to go.

So he was determined to create his own brand and develop and design independently.

In 2001, Lin Shui pan registered the brand of "Xi De Long". This happy name comes from the idea that "Chinese people like to regard dragons as mascots".

At that time, the popularity of the entire Jinjiang shoes was "Hongkong and Taiwan celebrity endorsement wind". In order to quickly start the brand, Lin Shui pan made a new way, invited the assistant director general of the State Sports General Administration and the former national table tennis coach Cai Zhenhua as the image ambassador.

When the popularity comes up, Lin Shui pan thinks about the issue of "independent brand and independent product", and puts the research and development in the first place.

He said: "we have to develop 5% annual sales volume for product research and development, and have built up a huge database, which has been" tailored "at present.

For the shoe brand, having a good user experience can make the fast-growing brand healthy and sustainable development.

The Chinese foot type is different from the westerners. Heidlong is doing research on collecting data to make shoes that are more suitable for Chinese people.

In fact, relying on OEM foundry has become the development mode of manufacturing industry in many countries and regions. At present, pforming the advantage of OEM made in China is the winning way for China's manufacturing industry to create and internationalize China.

After the early OEM OEM, Xi De Long realized that to further promote enterprise development, we must strengthen R & D strength, change from OEM to ODM, expand and strengthen the foreign trade business of enterprises, and accelerate the enterprise to a new level.