Domestic Clothing Brands Follow The Wind Street

The theme of street shooting has become the most popular information for netizens to visit all kinds of fashion media. Especially during the fashion month period from March to April, the number of street shooting information is more than 68% in all fashion media including WeChat public number and mobile terminal APP.

According to statistics, in last spring, summer, autumn and winter, there were more than 20 clothing brand cooperation streets in the four fashion week, but in March alone, there were more than 35 brands in the 2015 autumn and winter fashion week, showing explosive growth.

Street filming has become a blogger star, and the promotion of fashion media and fashion brands is more competitive.

With the rise of blog status, fashion bloggers have really evolved into a job.

There is no denying that fashion bloggers are attracted by many free things.

Bloggers can earn 25000 dollars by releasing a simple advertisement, and long-term partners are more likely to reach hundreds of thousands of people. Most of the big bloggers have almost the same income as the middle class, or even more than 1 million dollars.

And all this is through the street to promote their own blog.

A few years ago, fashion bloggers caught the passers-by, and the Kate Finnigan (British Daily Telegraph column) had predicted that street pads would become a fashion necessity.

Now it has become an industry in the fashion chain.

During the London Fashion Week in February 2009, she followed the street photographer Yvan Rodic.

The young Swiss photographer was famous for his photo blog FaceHunter.

In his blog, he shows all kinds of young and fashionable young people who are captured by the camera, outside the fashion show or international cultural activities.

Now, he is going to focus his works on the style of street shooting over the past six years.

Six years ago, street photographers were very rare.

The leading figures in the industry are Tommy Ton of jakandjil.com and style.com; Scott Schuman of thesartorialist.com; the year when he published the same name book, he secretly hid on the roadside and was very excited.

She likes to see the way photographers capture women's style. They can see which dressing styles, or cuffs style or trousers length attract their attention most.

She looked at every picture in her blog like everyone else.

The theme of each picture is also very crazy.

People who want to be popular will look forward to appearing in fashion blogs. They may be confused or overjoyed, but celebrities are different. In the gorgeous Italy stylist Anna dello Russo, she is already a street star.

She has been writing this article since the beginning of fashion month.

She found that in London, Paris, Milan and New York, there seemed to be more street photographers in fashion shows than ordinary audiences.

If it happens to sit behind a very valuable guest, it will be very unfortunate and frustrating.

Because when photographers catch "prey", such as Scandi, who has 500 thousand fans on Instagram, a former lawyer and a keen touch of fashion, he shows a London blogger of her Moschino teddy bear cell phone shell, a Paris stylist who is photographed but will smile from a blonde hair (these are all synthetic roles). They will go to the right angle by any means, maybe for the new shoes of Camille Over the Rainbow.

There are such women (usually women) who are usually considered to be very cool, and they are not eye-catching but attractive.

Emmanuelle Alt, the chief editor of the French Vogue magazine, is probably the best example.

But there are many other editors and buyers who also have good taste.

The popularity of street filming also highlights the strength of fashion media practitioners.

For these women, T platform from head to toe is not necessary.

Sarah Harris, the British magazine Vogue, can make photographers crazy if they wear simple jeans and leather jackets.

The former US Vogue staff Taylor Tomasi Hil will be spread everywhere just by changing hairstyle.

Sometimes it's just one.

Knotting way, or just in the best coat of the season (recent Louis Weedon or C e line) in the printed shirt collar folding.

Perhaps expensive sapphire satin shoes can't be worn with damaged jeans, but perhaps it is because of such smart clothes that they can win praise.

In addition to showing the power of chic and collocation, women also pay a lot of unknown price.

As style.com reported last year on the Tommy Ton blog, "as you know, people do not dress for themselves in Fashion Week activities, but they want to grab the camera and take a place in the Internet."

Street photographers created a group of fashion monsters, fashion circles and scout women were invited to the show.

These women change clothes five times a day (Anna dello Russo standard), so as to ensure that every time a new image appears in front of the lens.

They may be stars, fashion bloggers or IT-girl.

Street pat is the best channel for bloggers to become famous.

After the fashion blogger became famous, the pattern of making money is: earn a commission through the links of blogs; earn a commission in the form of photos; form a photo in or; form a soft language; take part in TV programs; publish books; sell your own design things; sell other people's design items; and charge for other people's collocation advice.

This season

Her colleague saw a famous blogger enter Louis Weedon's show and left in another suit in half an hour.

Sometimes these dresses will appear in a full set of T costumes, as if they are conveying a symbol of fashion, because money can be bought or they can be borrowed (more often the latter).

In fact, designers and photographers have been recording celebrities' daily wear and the most beautiful moments.

Street filming is only the latest social presentation. The interesting thing is how to make it marketable.

If women wear only branded costumes, street racket is no longer Street racket.

Street shooting will become a kind of

The form.

But in China, the pay street has exploded in recent years, with partners including bloggers and star actors.

"Especially in the age of social media, the cost performance of pay street is good, the effect of hard and broad is getting worse. We cooperate with fashion magazines in the four fashion week every year. One of them is that fashion media find suitable stars and bloggers to help us brand Street patting," a domestic clothing brand market leader told reporters.

When fashion industry takes into account the interests of fashion bloggers, and realizes that these are different from traditional fashion magazines, newspaper advertisements and soft language practices, and finds tremendous business opportunities, they change their thinking.

If a well-known blogger publishes a clothing that he is wearing a brand and sells clothes, such personalized verification is a powerful marketing tool.

It will quickly commercialize Street filming, so both individuals and brands can benefit from it.

According to information, a fashion magazine clerk in the UK has earned a profit from the retailer by recommending products, which is 3000 more than her basic salary.

Last year, Man Repeller blogger Leandra Medine wrote a blog acknowledges that "street style" has been pformed from "people in the street" to "a series of artificially displayed costumes".

She admitted that she did the same thing and was ashamed of it. She said, "when I dress, sometimes I will judge whether the dress has the quality of street shooting.

And when I wear clothes that are suitable for taking pictures, I can not deny that my heart will give me comfort. When I stand in the middle of the road and have a purse in my hand, I will smile shyly at a group of people who take pictures with a camera.

It's really addictive. You just want to do it again and again. "

This is just the first stage of addiction.

The second stage is when photos are spread to the Internet. On websites, blogs or Instagram, thousands of people can see your fashion and give you some praise.

Adrenaline surge! You did it! It's hard to stop.