Fashion For Men And Women Is Out Of Fashion. Fashion Retailing Is In Urgent Need Of Transformation.

The trend of cross sex fashion has been extended from the stretching platform to the fashion retailing, breaking the rigid gender dichotomy. However, there is also a lot of challenges to eliminate the gender boundary in an all-round way. There are many differences between men's and women's clothing in terms of size, and it is difficult to customize the specifications. But from the perspective of these fashion retailers, they may really develop different fashion retail models.

The Selfridges procurement department said they observed that male and female customers are becoming more and more uneasy about their "men's clothing department" and "women's clothing department". Selfridges creative director Linda Hewson also said that the traditional fashion retail mode is not used to the dichotomy of men's and women's clothing. There are many outdated restrictions and divisions in the men's and women's clothing layering in the sales space. Therefore, they think that the display and sale of sex or sex can make a difference. "We have observed this trend that has existed for a long time. It is no longer a secret. We can feel this trend in the streets and become more and more energetic. Hewson said.

In March, Selfridges worked with the British designer, Faye Toogood, to launch the Agender flash program. The word "Agender" meant "gender neutral". Toogood says that through "Agender", it hopes to create an intermediate area that crosses two sexes, allowing consumers to shop for their "individual" rather than choosing clothes according to their gender. In order to practice this concept, the clothes in Agender will not be displayed in public, but can be seen in white canvas bags and not even brand tag. Customers can only read the contents from the small hand cards on the canvas bag and decide whether to try them on or not.

The designers in the "Agender" store have the fashion brands Comme des Garcons, Sibling, Haider Ackermann, etc., which are the leading avant-garde styles. The street trend brands are Hood By Air, Nicola Nicola, and the main type of brand designers with neutral style. "Agender" is now open in three storeys in addition to the main store at Selfreidges Oxford street. It will also be opened in Birmingham and Manchester stores. The Selfridges purchasing department also hopes that "Agender" will inspire more transgender in the future. Fashion new products 。

The main force is avant-garde. Niche brand Menswear online shopping platform thecorner.com, after many years of growth, has also developed into a fashionable online shopping index for landing in the Chinese market. At the beginning of this year, thecorner.com announced that it will launch a new sales strategy. It is expected to set up an exclusive cross sex fashion district "No Gender" from June. clothing And accessories to provide customers with more unique options. "No Gender" will focus on many representative avant-garde brands, such as Ann Demeulemeester, Rick Owens, etc., and will also include new brands such as Rad Hourani, Hood by Air and so on. In the press release, thecorner.com said that the establishment of a "neutral" retail area was derived from a strong demand beyond traditional sex staging, which is also a global trend of fashion consumption.

Another website has actually taken the neutral fashion train at the end of last year. The Future is the Future, a Toronto based neutral online shop, advertised the demand for men's and women's clothing. The founder of Natalie Manzocco was a fashion reporter before. She said that when she worked in the media, she was deeply aware of the public's deep-rooted attitudes towards gender and clothing, and some friends said she was frightened by the men wearing skirts, and she thought that more efforts should be made to correct this attitude. The reason for the establishment of Future is the Future is that she hopes to promote some changes through neutral retail in addition to her favorite mix of ancient men's Edition suits. Manzocco hope that you can ignore the gender distinction of clothing itself, and you can see the cross sex way of the same single product on their website.

2015 in autumn and winter women's wear week, we saw Gucci Alessandro Michele, the new creative director, wearing male models for women's wear. Her neutral design style also made a hot topic. In fact, this cross sex trend has long been used by many designers on the runway, like Rick Owens, Thom Browne, and J.W. Anderson, who love to incorporate elements identified as "women" in the design, and Vivienne Westwood has always loved all kinds of neutral suit design and women's wear male models, challenging the definition and boundaries of men's wear and women's wear. For the retail industry, the distribution of counters into traditional men's and women's clothing models has been inconsistent with the trend.