Listed Companies Lose Electricity Providers To Seek Spanformation
Second hand luxury goods industry is experiencing a shuffle, such as Milan station such as listed companies and temple Library's second-hand e-commerce platform impact on small private shops is very obvious. A good second hand luxury store does not derive most of its profits from second-hand goods, but comes from special styles that have been sold out of stores such as shopping malls. Consumers can not buy them, so second-hand luxury stores have become their favorite destinations.
Mr. Lee revealed that many of the underutilized stores were declining in their own circles. The annual turnover of small shops was about 400 thousand yuan, which shrank by nearly half compared with the previous years. "In the year 2014, many second-hand luxury stores were shut down in Shanghai," he said.
Coincidentally, the reporter called the luxury goods store in the new world of Chongwenmen, which is a luxury luxury store. Its store manager said that business has not been very good. Basically, these are old customers. There are quite a few friends who are used as luxury goods, but businesses are "half dead."
Insiders say, such as Milan station Large companies such as temple library are looking for a listing, requiring website traffic and report data to look good before they can get venture capital, and then pack it on the market. Mr. Li disclosed that both Milan station and temple library had arrived at him. Store goods 。 According to him, some companies do business not for profit, but the purpose is to "cash in the stock market".
In fact, the life of the listed companies in the second hand luxury goods industry is also bad. Hongkong's second-hand luxury goods company Milan station reported this month that the net loss of the company rose to HK $53 million in 2014, and its annual turnover dropped by 11.8%. Earnings analysis said that the decline of tourists to Hong Kong and the luxury of Hong Kong and China Consumption mood The downturn has led to this performance.
Reporters learned that the second-hand luxury platform built Temple library has quietly withdrawn from the secondary market. An insider disclosed that second-hand goods no longer boarded the main selling channels, but the stock secondhand goods would be traded on the online auction platform, providing members with the opportunity to circulate luxury goods for the two time, which is only functioning as a value-added service.
At present, there are two main modes of operation of the second hand luxury market, one is the consignment sale, the other is that the consumers bring back luxury goods from Europe and sell the rebate to Milan station. It is understood that this consignment mode of gross profit is about 20%, and the other is platform mode, such as temple library electronic business platform, by providing consignment channels, charging 10% service charge.
Second hand luxury practitioners believe that the number of Chinese outbound tourism is increasing now, and the total demand for second-hand luxury goods in the mainland is decreasing. Second hand luxury goods will be "niche market" in the future, but it does not mean that they must be very high-end. The high-end brands like Hermes, which are not discounted, are rare in the second hand luxury market. Most of them are Italy brands with high fashion and over season discounts.
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