Clothing Store Management Skills: How To Approach Customers

The "three meters principle" means that customers can greet customers, smile and eye contact when they are still three meters away from themselves. If you do not pay attention to this point and ignore customers, you will lose 3 single businesses a day, if the average is 300 yuan, you will be more than 320 thousand a year. So I hope all of you here can take the initiative to greet customers.

Now I find many shopping guides like to use "please take a look" instead of "welcome." As we all know, this "welcome to see" welcome speech just instilled a "look away" subconscious to customers. Let's talk about the role of the subconscious mind in human psychology. In the morning, when you wake up and say to yourself, "I am in a good mood today, I am a happy person, so you may be happy all day." This is reflected. The subconscious The role of people. So if you are used to saying "please look at it", please correct your statement immediately.

I think you must have this experience. Sometimes we are in a specialty store or a shopping mall. Shopping We will encounter some overly enthusiastic shopping guides, and they will greet you in a long way. When you enter her counters, he will follow and follow them. clothing How? As customers, they like to have a relaxed and free shopping environment for their appreciation and selection. Instead of indiscriminate introduction, they will feel an invisible pressure and run away as early as possible. Therefore, we must avoid "not too enthusiastic".

We should let customers free to choose products, not mean ignoring customers, regardless of whether or not, the key is that you need to keep an appropriate distance from customers, follow your customers and observe customers. Once we find the opportunity, we will attack immediately.

1. when a customer looks at a product (expressing interest)

2. when customers suddenly stop, they say they see her at first sight.

3. when a customer looks carefully at a particular item (indicating that there is demand, he wants to buy it).

4. when the customer looks for the label, the label and the price (indicating interest, wants to know the brand, the price, the product ingredient).

5. when customers look at the product and look around again (indicating that they are looking for help from shopping guide)

6. when customers ask questions voluntarily (indicating customers need help or introduction)

When the principle is grasped and the timing is right, the next step is how we should approach customers to facilitate transactions. Using product demonstrations to demonstrate the effectiveness of products, and combined with a certain language to help customers understand products and products. The best example is to let customers try them on. Data show that 68% of the customers will trade after trying.