The Effective Person Flow Rate In Clothing Store Is Determined By Location.

The product positioning of clothing brand includes two aspects: style and price.

Different product positioning determines the location of different customer groups, and the location of customers mainly includes age, income, education, occupation and so on.

Such as casual style, low price brand is generally suitable for students, just joined the work and low income groups, and leisure style high price brand is generally suitable for those who have joined the work but the higher income groups.

At present, the main brands in China are men's formal dress (such as YOUNGOR), middle and high-end women's clothing (such as brother), casual wear (such as YISHION), sportswear (such as Anta), and family dress (such as DUDUKE).

Among them, casual clothing brand and sports brand customer positioning are basically the same.

Generally, in big cities, they are naturally divided into two main commercial streets according to brand positioning. One is suitable for middle and high class women's wear and one is suitable for casual wear.

Such as Guangzhou.

They are mainly distributed in Beijing Road, while the middle and high class women's clothing is mainly distributed in Tiancheng square.

In general, there is only one main commercial street in small and medium-sized cities, but most of them have a natural division.

On the one side are couple costumes and sportswear, on the other hand, middle and high class women's wear.

Generally speaking, the most concentrated streets or lots of leisure wear are the most expensive rents and the largest traffic volume.

In the process of site selection, we must first make a positioning analysis of the brand that we have joined, and then find the main street traffic that matches our brand positioning.

As mentioned above, the parent child brand DUDUKE, originally

It's a middle end customer. In Wuhan, we can't choose the area near the The Strip, because there are student customers there.

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In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see whether space can do business in gold.

If there is no diamond, do not live in China. If the initial capital is insufficient, and there are good shops in other areas, so long as it can operate properly, it will also be profitable.

In fact, in the case of insufficient initial funds, we can also use the "group rent" mode.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

Of course, not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a remote place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition among the competitors in this area.

Similarly, the acquisition of shop information is also learned. Many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet.

In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.

As for the game of site selection or the topic back to the beginning of this article, why did he say "this place is not easy to find"?

What kind of consideration is the location of the international big names? In the view of Kolb, the brand combination of the same floor is also very important in the site selection process, which involves another standard of site selection: observing the sales situation of other brands that have been settled in the shopping mall, so as to measure the consumption ability of customers frequented by the mall.

She said, "when you enter a shopping mall, you'd better choose the place that you compete with your brand."

She also suggests that those second-line brands try to compete with the first-line brands, which will help to enhance their brand image.

In the belief that high quality brand portfolio can bring a win-win situation for shopping malls and brands.

Because different brands have their own advantages and different uses, a balanced combination can meet the needs of the same customers in different time periods, different occasions, different styles of products, and convenience of purchase, so as to attract more "repeat customers".