Versace Expands Its Scale To Open Branches, And Continues To "Attack City Slightly Pool".

Versace is still private. According to the rumor, this may change soon.

In addition to recent Blackstone investments, the fashion company has adopted the latest accounting principles of international financial reporting standards (IFRS) to replace its Italy accounting system.

Ferraris said he expects Versace to be a two digit growth year in 2015. He said that the development of the company's retail real estate and e-commerce will continue to be a crucial financial component.

Italy

Versace has announced plans to open 30 additional global retail stores this year.

The brand is operated by Versace and continues to expand its scale. After its first 40 new stores in 2014, the brand still came from last year.

(Blackstone Group LP) got $208 million in investment.

"At the moment, our top line looks inspiring," said Versace CEO.

Tell Business of Fashion on Thursday.

"Sales are going smoothly," Ferraris said. He added that the company hopes to benefit from the weakness of the euro.

Versace's revenue increased by 17% to 547 million 800 thousand euros (about 600 million US dollars at the current exchange rate) - in 2014, Versace told the media.

The company said it was the most robust growth in North America.

Versace's retail sales account for 57% of the company's business in 2014, but all business segments - retail, wholesale and royalty - have led to growth, Fashionista reported.

After replacing Anthony Vaccarrello as its creative director last year, revenue doubled more than 2013.

No interest, tax, depreciation and amortization reached 67 million 600 thousand euros (about $74 million) in 2014.

30 new stores will be set up in Europe, the United States and Asia, but details and locations have not yet been disclosed.

Ferraris told BOF that investment should not affect the company's ability to continue to improve its profitability this year.

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Someone in the circle of friends shows off their newly bought Armani watches. The gorgeous eagle logo occupies the whole picture. It is also hard to think of Armani. But if you know that this is just Emporio Armani instead of Giorgio Armani, the price gap between them is separated by a "0" gap. Do you think there are so many kinds of luxuries?

Armani, who has been on the side line for too long, recently launched a new New Normal, a female garment accessory line. Giorgio Armani herself said in an interview: "the original intention of this sub card is to extract a new classic from the past classics, which is a renovation based on the original style and style."

Before the listing of the new women's wear line, Armani group has a total of seven clothing lines including Gao Ding, and 8 other lifestyle products licensed to cooperate in cosmetics, hotels, restaurants and homes.

These sub line prices range from several hundred to hundreds of thousands, occupying 70% of Armani group's sales. Among them, the sales of Emporio Armani accounted for 26% of the total value. Compared to the main line Giorgio Armani accounts for 30% of sales, the abundant auxiliary line has become an integral part of Armani group.

Compared to Armani's full flowering and fruitful situation, Dolce&Gabbana's life will be much worse.

In 2011, Dolce&Gabbana announced the closure of its sub line brand D&G. Since the date of its birth in 1994, D&G has been popular with young people, and D&G has a better reputation than Dolce&Gabbana.

Dolce&Gabbana's original intention of founding D&G was completely overturned. In order not to make Dolce&Gabbana suffer too much influence, D&G was integrated into the main line, and the last spring and summer series became a masterpiece.

As a supplement to the luxury line, the auxiliary line has made up for the blank of the low-end market, but the luxury goods enterprises have made full profits.

However, in recent years, many luxury products have poor performance. The blind development of sub line will reduce the overall value of the brand and drain its core customers.

If the secondary line brand market and target customer positioning are not accurate enough, it will involve the main line brand to lose its brand reputation.