The Impact Of The Internet On Traditional Industries Is Like A Rainstorm.

In terms of the Internet of retail industry, it is not simply the construction of an electronic commerce website that is Internet based. It has been divided into 3 different stages.

One is the traditional electricity supplier stage, which is mainly based on the PC end Internet, and the e-commerce platform surrounding product display and trading occupies a leading position.

The two is the O2O retail stage. Due to the emergence of the mobile Internet, the limitation of time and space has been broken, resulting in the service trend of individual centered, anytime, anywhere, virtual and real integration.

The three is the Internet stage of the whole value chain. The Internet has begun to go deep into the core of the retail industry. The most essential resources of the retail industry, such as logistics, capital flow and information flow, will be upgraded with the help of cloud computing and big data to rebuild the new core competitiveness.

These 3 stages are also Suning. Internet The process of transformation is deepening. In the first stage, we launched the suning.com. In the second stage, we stepped up the offline Internet and strengthened the layout of mobile terminals. O2O Integration; in the third stage, we are vigorously promoting the Internet transformation of the supply chain, Internet finance, logistics socialization and public cloud, so as to achieve a comprehensive Internet.

In the past two years, Taobao has made a series of moves. The first move is to oversea. Luxury goods Purchasing shop owners gathered together and opened up a global shopping area. Last year, Tmall successfully cooperated with fashion group, and launched a series of transformation poster to display the brand image and high-end positioning of Tmall store more clearly in front of the public. Subsequently, Tmall online shopping center accelerated the layout of luxury flagship stores and fast fashion shops, and partially stripped the impression of online shopping in the past.

At the same time, Dangdang from the book business, Jingdong and Suning from the home appliance business have set hands to set foot in the clothing industry. It can be found that these websites initially started with light luxury brands and international first-line brands, and gained a price advantage over the physical stores in the form of tail products.

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Reporters noted that similar luxury electronic business platform also has Hugo Hugo and Boss licensed Ferragamo, as well as Giorgio Armani (Giorgio Armani) e-commerce channel emporioarmani.cn. And Chanel, Fendi (Fendi) and so on also indicated that will soon enter the electricity supplier.

While Chanel and other big brands are reducing prices in China, there is a trend of price increase in Europe. According to official information from Chanel, Chanel has formally implemented the new price increase in Europe since yesterday, with an increase of 20%. Reporters learned that Cartire, Hermes in the next two months, sales prices in Europe will also rise.

Luxury goods in domestic prices, prices rise in Europe, overseas purchasing business is not good. Mr. Jiang is buying in Britain. He told reporters that almost all the purchasing agents do not make three packages of Chanel's price reduction now. "Take Chanel 11.12, before the domestic price cut is 38200 yuan, after the price reduction is 30000 yuan, but in Europe the original price is equivalent to 23500 yuan, after April 8th will rise to about 28300 yuan." Jiang said that the price at home and abroad was only 1000 yuan, and there was almost no profit on purchasing.

And reporters also found that there are still a small number of shopkeepers in the three packages, but because there is no price advantage, the recent turnover of 0. There are also purchasing agents that have also hoarding these bags, because they are difficult to get rid of at present, so they have to sell at relatively low prices.

For other luxury brands, many shopkeepers said they did not change much. Mr. Jiang told reporters that the price reduction of Chanel was too big, and it was a high-profile announcement of price adjustment information. We all went to the store to buy it. "Some big brands, only the internal members know that the price reduction is not big, and they have little impact on purchasing."

Zhou Ting, director of the luxury goods industry and President of the Institute of wealth quality, said in an interview that "the price of luxury brands in the mainland will become more common." She also pointed out that the price adjustment of Chanel has the role of weathervane. "This means that the first tier luxury goods represented by Chanel and Louis Weedon are beginning to lower their status and cater to Chinese consumers."

The reporter noted that another performance of international big players is to start doing business. For example, Burberry has already opened an official flagship store on Tmall, but the reporter saw at this store that the volume of transactions was not large, and that more than 10000 yuan of goods were rarely traded. Buyers bought mainly thousands of dollars. A buyer remarked after buying 3600 yuan of men's Shirts: "it's a little cheaper than in a physical store."