Shopping Guide Needs To Be Close To Customers And Satisfy Curiosity.
In social interaction, people often attach importance to first impressions.
So, first of all, we must sell ourselves if we want to sell our products. If customers do not trust salesmen, he will not be able to believe in your products, let alone purchase your products.
In sales, we should not only have "first impression effect", "preconceived effect", but also many potential objective factors.
A clever salesman is not a voluble argument, but a loyal listener.
How do we approach our customers and leave our customers with a good first impression? Generally, they can be classified into eight approaches:
This method is mainly through sales staff directly to the customer to ask questions, through questioning to stimulate customers' attention and interest points, and then excessive to formal negotiations.
It should be noted that we should try to find our expertise or areas where our customers are familiar.
Introduction of proximity is the most desired method for salesmen, which is difficult and easy.
Usually there are: customer introduction, friends introduction.
No matter which kind of introduction method is adopted, the relationship problem will be considered first. In the process of sales, the balance between many parties can be balanced.
Everyone has social connections behind you, so you just need to tidy up your social relationship and start developing your business.
In the world, people are eager to listen more than others who want to be eloquent.
Salesmen can learn and ask for advice.
mentality
To approach customers.
This method usually allows customers to show their inner unhappiness or deep subconsciousness, and at the same time, customers feel very much attached to you.
It will become easier to communicate with you and become friends.
Use the curiosity of customers to approach each other.
Curiosity
It is a kind of behavioral motivation that exists universally. Many purchase decisions of customers are sometimes driven by curiosity.
If you can, you can show your product usage. Every product must have its own uniqueness. Just like chopsticks, besides eating and eating, we can also be an artwork.
If you can show how chopsticks distinguish temperature, how to judge ingredients in food, or combine them with certain activities, you can get twice the result with half the effort.
What we should pay attention to is to find out the uniqueness, surprise and novelty.
If
Salesman
The benefit or value brought to the customers at the very beginning will let the customers know what will happen. A group of people will continue to listen to the salesmen, and the others will go away.
Customers usually leave a higher degree of accuracy, and you will understand them after you try.
For example, Mr. so and so, how can a computer save you 10000 yuan a year? Will you consider it?
The demonstration approach approach is very powerful. If you are devastated by Amway salesmen, you will understand.
The salesperson of Amway takes you to the rented house, then takes out the product to give you the experiment or the demonstration, until you refute the silence.
But in practice, we should not be as aggressive as Direct Selling Company.
In the use of performance approach to customers, in order to better achieve the paction, the salesperson should also analyze the customers' interests, business activities, play various roles, and try to approach the customers.
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