Chen Xinwei'S Talk About Film Culture Marketing With Seven Wolves

Moderator: Dr. Chen Xinwei also said, what kind of exploration and practice did the seven wolves do?

Chen Xinwei: 25 years of brand development and spread of the seven wolves have great relations with the development of the film and television industry.

We have been using the platform of film and television to spread our platform.

We have been asking TV stars to spread our brand in film and television. In 2002, we invited Chyi Chin from the north, then Chang Chen, Wang Feng, William Feng and so on.

Second, we are working closely with famous film and television institutions and have maintained good strategic cooperation with Huayi Brothers over the years.

In the process of cooperation with Huayi Brothers, we have achieved good results in every year's cross-border activities, including spokesmen.

We also established a good relationship with the China Film Directors Association in 2012.

On the other hand, in the so-called film and television implant, we have made some explorations in this area, and this year we are going to another level.

Speaking of this, we can think that in the "Wolf Totem" just now, we can imagine that it has a great relationship with our seven wolves.

There are five clouds at the end of the film, which is the image of seven wolves.

We also said that we were implanted in it. In fact, we did many communication with the French directors in this process. He also came to our headquarters. He saw our persistence and dissemination of the wolf culture. He was also very moved.

In fact, we have been in the past few years.

We have also done brand image actions, but this year we are developing a new dimension, not just brand image, but also to see if we can insert the nature of our brand gene into our products.

Now we are working with Youku, Sohu, and music.

With the help of film and television culture, it has been very important for us to do brand communication. We also invest a lot of money in this area every year.

Just now, I heard several experts, especially China, and director Huang Jianzhong.

Understanding, the next step may pay more attention to film and television investment level.

Through film and television stars, film and television institutions and film and television implantation several aspects of good brand development and dissemination.