What Are The Dividends Of The PC Side Under The Mobile Wave?

Data: mobile terminal pactions increase rapidly

According to the "core data of e-commerce in 2014" released recently by AI consulting, in 2014, China

The volume of pactions accounted for 33% of the total online shopping market in China, representing an increase of nearly 19 percentage points over last year.

AI predicts that the proportion of mobile end pactions will continue to rise in the next few years. In 2016, it will surpass PC end online shopping pactions, reaching 54.9%, becoming an important choice for Chinese Internet users to purchase online. By 2018, mobile Internet shopping will be expected to occupy 60% of online shopping pactions.

AI data show that in the 2014 mobile shopping market share of the enterprise, Ali wireless, mobile Jingdong, mobile phone vip.com occupy the top three, the share is 86.2%, 4.2%, 2.1%.

Among them, the reason why Ali is so big is that its wireless terminal provides platform services through "Taobao + Tmall", and is pformed from the trade entrance to the non boundary life circle.

At the same time, from the recent earnings reports of several electric providers, we can also see the improvement of mobile terminal pactions and the intensity of mobile terminal layout.

according to

The third quarter financial report released by the group in the 2015 fiscal year shows that Alibaba's China retail platform (Taobao, Tmall, Juhuasuan) has reached 326 billion 889 million yuan (about 53 billion US dollars) in the mobile terminal, an increase of 213% over the same period last year, while the total turnover reached 42%, while the second quarter accounted for 36%.

According to Jingdong's 2014 earnings report, its mobile terminal orders increased by 3.7 times over the same period, and the total Q4 orders were 217 million 800 thousand, of which 36% were completed through mobile terminal channels, an increase of 372% over the same period last year.

Vip.com's fourth quarter earnings report in 2014 showed that sales of its mobile terminals accounted for 66%.

Dangdang released the fourth quarter earnings report shows that the mobile terminal traffic in general more than the PC end, the year-end mobile terminal orders accounted for 30.8% of the total order, which is nearly 12.7% times 12.7% over the same period last year.

Outlook: electricity providers vigorously layout mobile terminals

In 2015 last week, the annual Taobao seller conference held, Juhuasuan, Tmall, Taobao three platforms responsible for sharing the planning and development direction, and "pay attention to wireless terminal" and "on-line Amoy shop" will be the main action of the future Ali.

Taobao official revealed that the importance of wireless terminals is the result of continuous increase in wireless terminal sales, and is also an inevitable choice for Taobao to comply with the general trend and seize the opportunity.

Tau shop is seen as a weapon for Ali to attack the "micro business". It can make the seller do not have 7*24 hours waiting for the computer. The operation of the original PC terminal can now be completed by mobile terminals anytime and anywhere.

In addition to Ali, Jingdong after the marriage with Tencent, through mobile clients, WeChat shopping, mobile QQ shopping, micro stores and other comprehensive access, obtained the bonus of mobile terminals.

Liu Qiangdong also stressed before, "with the penetration of smart phones and the Internet in Chinese consumers, the development of mobile e-commerce can not be underestimated."

In the future, Jingdong will train users to move from PC to mobile terminals.

In addition to these two giant enterprises, the vast majority of electricity providers have also been marking the battleground of mobile terminals, and have begun to fight for real weapons.

So why do mobile terminals attract users so much?

The first thing to bear is the convenience of mobile terminals.

Through mobile terminals, shopping at anytime and anywhere has become a reality, especially the function of scan code and mobile payment. The shopping of mobile terminals is more convenient and quick. It is simpler and easier to search, place orders and track.

Nowadays, a lot of fragmentation time is occupied by mobile terminals, and the shopping behavior through mobile terminals is more frequent. This also creates huge volume of pactions and soaring mobile shopping.

Doubt: will the e-business people abandon the website so quickly?

When Flipkart announces that it will close its website, it also makes us wonder. As one of the largest online shopping markets in the world, will China's market trend force e-commerce providers to abandon their websites?

First of all, although most of the electricity providers in the mobile terminal paction volume soared, but in the short term, the PC end is still the preferred user online shopping.

At present, many domestic

Aiming at three or four line cities and farm markets, the most efficient way to cultivate these markets is still on the PC side, taking into account user habits and smart phone holdings.

Secondly, the PC end still has many advantages that mobile terminals can not match. For example, Chen Xu, deputy general manager of SF, said in an interview that from the aspect of content presentation, the effect of the PC terminal is better than that of the mobile terminal. In particular, some users need to understand the product content in detail through pictures, and the PC terminal can bring a better experience.

Again, from the marketing point of view, today, the effect of advertising is still one of the best ways of electricity supplier drainage, and the analysis of big data based on the PC side is of great value to the user portrait of the electricity supplier.

Whether traditional effects advertising or new marketing methods, such as "watching and buying" with video websites, they also need to rely on PC users' browsing habits and operating habits.