Offline To Online Wechat Is A Key Point Of Traditional Business Pformation O2O.

The emergence of WeChat has brought convenience to businessmen and has become a precise and sticky marketing method for many businesses. There will not be any obvious boundaries between the future online and offline businesses. For example, you get concessions online and then go offline to pick up stores. This is no longer a clear indication of whether it is offline or online. Of course, this integration is what most businesses want.

1.

The earliest way for traditional businesses to contact the Internet is through Taobao, Jingdong and other electronic business platforms, but there is no good online and offline integration with offline stores.

For mobile Internet, many traditional businesses have developed their own APP, but they can not bring user stickiness. WeChat public number is different.

There are three main functions of WeChat public address, community service marketing, instant service and shopping.

This I believe a lot of businesses have their own WeChat public number, but it is not known whether they have been done according to these blocks, so we can refer to the WeChat public number of the shop even shop, and personally feel that his WeChat is doing a good job.

In the era of WeChat micro-blog, fans economy is not necessarily the traditional way of advertising, but through interactive marketing, through services and users to maintain link interaction.

We must learn to sell ourselves, promote users' desire for consumption, and then promote sales. First, we do not advertise sales, nor advertise for fans, but maintain our relationship with customers through our service and keep them concerned about businesses.

2, micro POS to open up online and offline databases

After the WeChat public number has accumulated to some fans,

The experience becomes the key point. This key point determines whether you can succeed or not. If the experience is not good, you will lose the customer and lose the good reputation. A good experience can bring you many users through the ten, ten pmission of the user. On the contrary, it can also make you lose many users.

How do you do it? You can set up micro POS in the store, allowing users to pay WeChat by scanning the two-dimensional code. Although there is a slight change in the way of payment for users, it is a delight that not only makes users feel fresh and interesting, but also has the feeling that shopping in Taobao can also help you get through the database under the online and offline database, which is more important, so that the online and offline purchase can achieve the exchange of member data and commodity data.

In the physical store, in addition to changing the way of payment, different emitters can be set up in different locations of the store. Users can enter the store under the line. By shaking it, they can shake out interesting gifts like WeChat red envelopes and golden eggs, so that users can be pferred to the online.

Photo printers are a common pattern nowadays. After watching WeChat public numbers, upload photos and print a picture of LOGO with shops.

What is more, the WIFI is set up in the store. Only by connecting the WIFI with the public number can it attract more fans.