Red Dragonfly Footwear Industry Wants To Strengthen Marketing Channel Construction, Strengthen Terminal Sales Network Control Power.

　 　 Red Dragonfly shoe industry The offering will be held online in May 5th.

Zhejiang Red Dragonfly shoe Limited by Share Ltd (the company is called "Red Dragonfly") is offering shares today. According to the issuance plan, red dragonfly issued 58 million 800 thousand shares of A shares, and the total number of shares issued after the issuance did not exceed 408 million 800 thousand shares. The number of shares issued this time accounted for 14.38% of the total number of shares issued after the issue. The company will conduct online roadshows in May 5th, and online shopping days in May 6th. Guotai Junan Securities Limited by Share Ltd is the sponsor and underwriter for this issue of red dragonfly. The Red Dragonfly plans to invest in the fund. Marketing channel Construction projects and information systems to enhance construction projects.

After 20 years of development, adhering to the brand culture and product design, red dragonfly has rapidly developed into the design, development, production and sale of leather shoes, leather goods and children's articles. Fashion shoes and clothes Enterprises have built a nationwide marketing network and become our country. Leather shoes industry The leading brand. The fashion and comfort characteristics of its products are deeply rooted in the hearts of the people. Especially in the two or three tier cities or commercial areas, the red dragonfly has occupied the leading market share. The brand has a high reputation and influence in the minds of consumers. Red Dragonfly attaches importance to product development and design. Not only has it built the first shoe culture research center, the first shoe culture museum - the Chinese shoe culture museum, but also has R & D institutions in Wenzhou, Shanghai, Guangzhou and Chengdu. In addition, the red dragonfly is inheriting China. shoes At the same time, we are committed to building the leading products of fashion and technology. In the global fashion center, France, Paris and Italy Milan have fashion information centers. They actively learn from western culture and grasp the latest fashion trends, and quickly integrate into product design. In terms of marketing network, the red dragonfly has obvious advantages, and the channel development mode that combines direct and franchising can effectively integrate the resources of the company itself and franchisees, thus achieving the rapid expansion of the company's business scale. At the same time, the red dragonfly has the first advantage in the supply chain integration. It promotes the outsourcing production, docking the production base with the market, and establishing the logistics center in East China, so as to improve the reaction speed of the supply chain and provide comprehensive protection for the market competition.

The fund is raised to strengthen the marketing channel construction and strengthen the control capability of the terminal sales network. In addition, in the aspect of information system upgrading, we intend to build a system network support platform and a unified collaborative information system platform, so as to achieve the organic combination of the entity store and the electricity supplier, and ultimately enhance the overall strength and core competitiveness of the company.