Interpretation Of Alibaba'S Multivariate Layout Strategy

Zhang Jianfeng, President of Alibaba group retail business group, revealed the idea of Ali in the field of intelligent layout. "Smart home is not only simple to add a mobile phone remote controller to traditional household appliances, but our goal is to create an intelligent life ecosystem running through the industrial chain".

Alibaba has continued to integrate its group business in recent years, starting with smart appliances, and embarking on the layout of the Smart Life ecosystem.

In its 2015 intelligent strategy, Alibaba has once again demonstrated the importance of its strategy.

It is understood that Alibaba intelligent life ecosystem, the intelligent cloud will provide technology cloud storage, including App, "Ali little intelligence", which provides all kinds of household appliances, "Tmall project" to provide software development, Taobao electric city provides sales platform, Taobao public funding to provide funding and incubation, ant gold clothing and rookie logistics operation.

Mr. Tmall, general manager of Tmall Electric City, said that intelligent life itself is a new field involving multiple lines of business. Ali is still adhering to its platform based strategic thinking, linking intelligent hardware manufacturers, software developers, entrepreneurial teams and other upstream and downstream businesses.

In fact, the Internet giant has diversified layout around its own business at the level of Internet of things.

Tencent has used the QQ platform and WeChat's two dominant platforms to cooperate with intelligent hardware, giving the hardware social attributes.

Baidu focuses on the technology level, and is currently using LBS location service.

"Technology of image recognition technology" and "cloud storage service" depend on the four major intelligent hardware.

In fact, on the level of smart appliances, hardware manufacturers such as Haier and the United States themselves are doing the same.

Haier launched the Haier U+ smart home open platform.

Ali official said that this strategy is to cooperate with these hardware vendors, the two sides in depth on user data, and generate more data communication at the bottom.

Ali sees smart appliances for a reason.

Big data statistics show that smart air conditioning increased by 1331% last year. Other intelligent developments such as water heaters, refrigerators, gas stoves and air purifiers are also very fast. Currently, 30% of the air conditioners sold on Tmall are intelligent products, and this year is expected to grow by 30%.

"At present, the most urgent problem to solve in the domestic Internet of things is the link problem of intelligent devices, and the support of cloud computing and big data is necessary."

BAT, an intelligent hardware entrepreneur, admitted that cooperation in hardware, user and technology resources and hardware vendors' cooperation with their data can also help speed up the expansion of the market.