2015 Qingdao Fashion Week Qingdao International Garment Industry City Fair Successfully Concluded.

In from April 25th to 27th,

One of the contents is that Qingdao international garment industry city brings into full play the advantages of industrial gathering, combining the service of local enterprises with the promotion of regional cluster brand, enhancing the cultural influence of fashion industry and spreading the fashion consumption concept, presenting a fashion activity involving the whole people, causing strong social repercussions.

Designer briefing, 18 children's clothing enterprise joint ordering society, "Meng Bao spokesperson" trials, clothing and accessories factory direct sales, Hanfu Culture Festival and Hanfu innovation and development forum, brand incubation forum......

The three day fashion week has a wonderful venue.

On the opening ceremony of the 25 day, the industrial city entered the 6 major brands of designers and business representatives to hold new products, bringing men's clothing, women's wear, cheongsam, denim, dress and so on.

On the 26 and 27 industrial city enterprises and Qingdao (Jimo) children's wear Union, 18 local children's wear orders will last two days. This is the largest children's wear show in the history of the island city, showing the bottom of the children's clothing brand in the island city.

In order to encourage garment enterprises to purchase machinery and equipment, speed up pformation and upgrading, respond to the shortage of labor and the small batch of personalized orders in the era of electricity supplier, the industrial city held the exhibition of sewing machinery and equipment, which showcases hundreds of clothing machinery and equipment of 28 well-known enterprises at home and abroad, and some advanced equipment with new technology and multi-function is the first appearance in Qingdao.

The number of exhibits, the size of the scale, the impact of a wide range of rare in Qingdao, attracting from Taiwan, Yantai, Weihai, Heze and other provinces and foreign buyers came, three days trading volume of more than one million.

An exhibitor said in a TV interview that "this is the best way to participate in so many exhibitions, and I hope that the industrial city can hold such exhibitions annually."

At the same time, industrial cities rely on clothing and apparel manufacturers to hold direct selling factories, attracting tens of thousands of people to shop.

In view of the large volume of children's clothing industry in Jimo, the industrial city has been launched for the whole society.

The spokesperson of the "spokesperson for Meng Bao" contest, only half a month ago, attracted 1550 Meng Bao to take part in the social effect of 370 thousand times of social voting and 1 million 800 thousand visits to WeChat website.

On the 26 day, the 20 strong spot finals, the first three strong all become the industrial city small signing spokesperson and the 60 thousand yuan cash prize.

During the period, China's first museum with Hanfu as the theme opened in the industrial city, the public visited it free, and the first Hanfu Culture Festival was held at the same time. In the process of improving the industrial service, the industrial city actively explored the cultural innovation of the garment industry tourism mode.

The industrial city should give full play to the advantages of gathering, display the avant-garde fashion strength of Qingdao in all directions, and influence people's consumption concept in the environment of direct selling factory direct selling, and extend and perfect the function of Qingdao fashion week.

Xinhua news agency, people's network, China apparel magazine, Tencent fashion and more than 40 media coverage.

The effect of industrial agglomeration is obvious.

Fashion Week

Qingdao international garment industry city is invested and built by one group of industrial operators.

According to the needs customization of small and medium-sized garment enterprises, and drawing on the headquarters mode of Milan brand in Italy, a simple European style elevator factory building is built. Block layout is adopted, and each building is displayed as an exhibition hall. In the middle, research and development, proofing or small batch production can be done. The five level retreat garden can be used as a spare time negotiation area, which integrates functions in one and highlights the corporate image.

China's northern high-end accessories exhibition center, Qingdao fashion design training base, clothing brand distribution center, Han dresses house Qingdao technology center, Chinese and foreign designers creative center and other supporting service platforms have been completed.

Following the development rule of "big parks, small businesses, individuation, customization and small batch", the industrial city has been built up by two years of effort. It has become the industrial gathering place, brand incubation base and clothing headquarters cluster of Qingdao with a complete industrial chain and complete supporting resources.

"At present, there are more than 160 companies and 10 designers.

This fashion week can be seen as a hundred times.

Introduction of executive deputy general Pang Chun.

The industrial city can not only highlight the corporate image, but also meet the needs of "small batch, personalized, customized and rapid" in the electricity supplier era.

"The platform for small and medium-sized enterprises to display and promote their brands is very limited.

These local brands, with quality and design, were sold directly at the factory gate at home, and were looted by the public.

The designer also expressed the desire to publish this. In the end, because of the limited time, we regret that some designers' works have not been displayed.

The huge role of industrial city as an integrated platform for industrial resources has been revealed, and business opportunities are unlimited under the industrial agglomeration effect. Mechanical exhibitors are aiming at this point, and have come from all over to come up with star equipment exhibitors.

"Industrial city is to create a fashion culture publishing center, exhibition center, exchange center, consumer center and e-commerce center from all aspects of fashion activities."

Dr. Liu Jiang, President of Zhong Yi group.

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Industrial city to be represented by enterprises

Mini petrel children's clothing is one of the leading companies in China. In 2014, Alibaba children's wear brand museum was selected.

On Wednesday, the sales volume of factory direct sales reached 30 thousand yuan.

According to the founder of the brand and Zhao Haiyan, Secretary General of the Jimo children's wear union of Qingdao, "Mini petrel has an early awareness of licensing in children's enterprises. But because of the great limitations of the business line, after entering the industrial city, there has been considerable progress in both production technology and design.

We are confident that we can keep up with the level of Shanghai, Hangzhou and other places, and even surpass them.

According to the understanding, the 2015 Autumn Festival released by the brand as the representative of the industrial city at the main venue of the fashion week is designed by Meng Lei, the top designer of Qingdao and the designer of the top ten designers of the city. It is a perfect help for the final rendering of the work, the national excellent sample player of the industrial city clothing center, and the help edition of Wang Shiwen, the top ten player in Shandong.

Qingdao Lulu dress and adornment Co., Ltd. is the standard "small and sophisticated" enterprise, for the international front line men's clothing brand OEM.

Lu Guocai, a designer and an operator, is keen to capture the great potential of the industrial city platform at the first time. He has never hesitated to set the Qingdao custom center in the industrial city, based on high-end design and high-end manufacturing, and launch the high-end brand with the market.

Yin Wengao, general manager of Qingdao Gao Wen Jin Sheng Industry and Trade Co., Ltd. is famous for business and leisure.

Kangaroo agent, in 2010, made its own brand "Mark Shimon" men's clothing, and more than 20 stores nationwide.

Yin Wengao said, "before renting office, before the industrial city settled, I wanted to build a multi-function headquarters, such as R & D, office and warehousing, because there was no production link, so the area would not be too large.

Through hard work, it has found a piece of land, but it has a large area. It can not be divided and sold. It is very troublesome to buy a partnership. The shape and area of the factory built by the industrial city is very suitable for brand headquarters.

Qingdao Tian Di man clothing company is an international first-line brand JohnBull (Yue Hanniu) and TK (Kikuchi Takeo) in the domestic operation planning and production unit, and its products are renowned overseas.

Yang Haifeng, a company operator, said, "we are all personalization products. Our headquarters is located here, that is, the atmosphere and the complete industrial chain here. We want to rely on the good resource platform and hatching function of the industrial city, from manufacturing to creation, and build our own brand to expand the domestic market."