High-End Clothing Brands Focus On The Main Brand, Multi Brand Expansion, Layout And Subsidence.

High end clothing brand listing new journey: expansion of physical stores towards the three or four line

High-end

In a recent fashion show, the company launched a dazzling fashion show in the Shanghai Stock Exchange.

This unique and dazzling way of listing has been unveiled in the capital market.

No doubt it has injected a dose of vitality into the capital market that has been stuck with the stereotypes.

In a time when the macro economy is not ideal and the sale of high-end consumer goods is cold, the idea of Song Li has won fierce market competition by focusing on brand and design, and opening up the three or four line city.

Just like the fashion show he staged on the Shanghai Stock Exchange, he made a lot of attention on the first stage.

As the 2015 A shares, Shanghai's main high-end board.

The company also encountered macroeconomic challenges: in 2014, the company achieved operating income of 744 million yuan and net profit of 138 million yuan, up 4.72% and 1.36% respectively over the same period last year.

In the first quarter of this year, net profit was 33 million 750 thousand yuan, a slight increase of 0.97% over the same period last year.

However, he is not worried about domestic consumption potential.

The company's deputy general manager LAN Tai said that China's high-end consumer market is very large. "People still have money in their hands, and the most important thing is to do well in the brand."

Xia Guoxin, chairman of the group, pointed out that Spain, ZARA, with a population of 40 million

The market value of the group is two times that of the top ten clothing brands in China, which is enough to prove the development space of local garment enterprises.

"The same quality of clothing, the international price is 4 times the domestic brand, the establishment of local high-end brands still have a long way to go."

Taking listing as an opportunity, he intends to do two things: first, focus on brand and design.

Founded in the past 20 years, it has two major brands, the main brand ELLASSAY and the new online brand.

Xia Guoxin said that many brands can enable enterprises to expand faster, occupy more markets, but also distract the attention of enterprises.

After listing, it is expected that new brand will be launched through self cultivation or acquisition, but the premise is not to affect the main brand.

"The competition of future garment enterprises is not the quantity of the brand, but the quality of the brand," said Xia Guo Xin.

The two is the sinking of channels.

Generally speaking, the price of high-end clothing is more than 2000 yuan.

However, the consumption power of the three or four tier cities in China is growing and is becoming a new target market for high-end brands.

"As long as there are good and suitable shopping malls, they will choose to enter."

Blue said.

And the public

The difference is that the main channel of high-end clothing brands is offline stores, because customers pay more attention to material touch, version try and other offline services.

This is also in the clothing industry in the context of a comprehensive network, the song still insisted on expanding the cause of the shop.

As of the end of September 2014, the number of shops in the terminal has reached 361, and 136 New Direct stores will be planned in the future, and 43 outlets will be upgraded.

By focusing on the strength of brand design, multi brand strategy, focusing on improving brand quality and sinking channels.

In the domestic garment industry, Costa is expanding rapidly, and plans will not affect the main brand at the same time.

Develop more brands by cultivating and building independent brands and mergers and acquisitions.