Where Will The No. 1 Store Go In The Future?

One of the most important evidence to prove that the founder of the shop No. 1 is leaving just now is to quit, but in fact it is to make way for WAL-MART's electricity supplier strategy.

Yesterday, WAL-MART global president and chief executive officer Dong Minglun (Doug Mcmillon) came to China and held a media conference in Beijing. Although Dong Minglun did not express much of the 1 shop at the meeting, it was still interpreted by the industry as WAL-MART will take important changes in the strategic positioning of the 1 shop.

Up to now, WAL-MART has no official online shopping mall in China except for Sam's members' online shopping mall.

In the industry view, WAL-MART has not yet formed online business, shop No. 1 or become an online substitute.

According to the analysis of insiders, although WAL-MART bought 20% stake in shop No. 1 from Ping An insurance, it has the meaning of investing in the emerging field. But when WAL-MART gained control rights with 51.3% stake in 2012, WAL-MART's idea of 1 shop was no longer so simple.

It is understood that WAL-MART in the United States as early as 1996 began to touch the net, although it is still difficult to compete with Amazon, but efforts to develop online business is WAL-MART's firm line, while in the domestic market WAL-MART online business is blank.

Online mall has become a standard for traditional retail giants to continue to fight for the domestic market.

A few days ago, the online store of Fei Fei online launched Beijing, Zhengzhou, Hubei, Hunan, Shanxi, Inner Mongolia and other places, eventually forming a national network.

In addition, another foreign supermarket giant Carrefour online shopping center screenshots have been outflowing, and there is more news that no accident will be launched on May.

Dong Minglun said WAL-MART has rapidly entered the Chinese electricity supplier market through Shop No. 1 and tested new fast solutions in China.

At present, WAL-MART's official flagship store has officially entered the 1 shop business platform, but WAL-MART's upcoming mobile terminal App has not appeared in the 1 shop.

According to the analysis of the North Business Research Institute, if shop No. 1 turns to WAL-MART online mall, it will become a shortcut for WAL-MART to make up the domestic online business.

A person familiar with the matter told the Beijing Commercial Daily reporter that WAL-MART had won the No. 1 store quite easily. In the face of the anti monopoly investigation, it could only hold the number 1 shop, while stripping other businesses through the 1 mall.

Subsequently, WAL-MART passed the "second step" in the establishment of the FTA to store 1 and 1 shopping mall together.

But turning around online shopping mall does not mean that shop No. 1 is coming back to life.

Public information shows that before the WAL-MART holdings, No. 1 shop was developing rapidly, but after two years of WAL-MART's entry, the electricity market share of shop No. 1 dropped to about 1.4%.

The news of the founder's frequent exposure has not upset the low cost strategy of store No. 1.

Its "parity" Jingdong, the frequent impact of Guinness's record has become a conversation in the industry after tea.

But relying on gold and WAL-MART, the future burning war will be lifted.

After Jingdong and Ali completed the US listing, No. 1 store still needs a low price impulse to prove its position in the domestic electricity supplier to WAL-MART.

In recent years, shop No. 1 has started a high-profile marketing campaign, which has been hitting Guinness's sales volume and repeatedly challenging Jingdong at a low price.

In the industry view, No. 1 shop to prove to WAL-MART the company's position in the domestic electricity supplier, sales is the most intuitive performance.

Insiders told the Beijing Commercial Daily reporter that there was a bet agreement between WAL-MART and the New Zealand company. The 1 shop's performance last year did not succeed.

From the analysis of the North Business Research Institute, it is considered that after WAL-MART's "merger", even if we want to charge at a low price, we must try to pass the US stock market.

In addition, WAL-MART's continued decline in domestic performance is also difficult to provide sufficient protection for burning money.

Although WAL-MART's big business is big, its global resource advantage may be more meaningful than burning money.

Today, the rise of "global purchase" has brought opportunities for shop No. 1.

Although WAL-MART completed the 1 capital increase in 2012, compared with other retailers, WAL-MART O2O was late.

In the next development, will the number 1 shop be further integrated with WAL-MART's offline business to accelerate the development of WAL-MART O2O as the focus of attention in the industry?

The establishment of the shop is located at shop No. 1, which is subdivided into categories of supermarkets.

The Jingdong mall, which subdivides the location of products, is similar, and is expected to take advantage of the differentiated development model of differentiated products and vertical electronic business platforms with Alibaba and Jingdong.

At the same time, shop No. 1 has fallen behind with the rising stars such as Suning and vip.com.

By WAL-MART

It did not bring too much resources to shop No. 1.

1 shop responsible person told reporters that the two sides are mainly concentrated in the supply chain.

It is understood that at present, shop No. 1 sells WAL-MART direct goods and its own brand mall SKU close to 1000, but it is too small compared with WAL-MART's millions of SKU. In addition, the collaboration between the two sides in the industry chain is also very small, and basically did not open up the data system.

Other traditional retailers will take advantage of the resources under the line.

Play like a breeze.

Suning opened up the offline stores as warehouses, and quickly built O2O closed-loop through store distribution, self test and test machines, and effectively utilized resources such as offline manpower.

At the Boao forum for Asia at the beginning of this year, Ke Junxian, President and CEO Sean of WAL-MART China, said in an interview that WAL-MART would like to see WAL-MART as a O2O retailer.

This is the first time WAL-MART has positioned WAL-MART as a O2O retailer since June 2014.

The industry also sees this as an urgent need for WAL-MART to achieve O2O in China.

According to the analysis of the North Business Research Institute, WAL-MART is not only rich in channel resources, but also has a reasonable layout in the offline stores.

If the future is properly utilized, shop No. 1 can serve as an important weight for WAL-MART to realize O2O dream.

Dong Minglun said WAL-MART will open 115 new stores in China in the next 2015-2017 years.