Brand Discount Women'S Clothing Store'S Selling Point Marketing

The clothing shop should be bright, the display of goods should be neat, the floor windows should be regularly cleaned, and the damaged items should be repaired in time. These small details will give consumers comfort.

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If the shop location is not on the busy street, the people passing by do not have the need to purchase clothes. Then the clothing layout of the shop is very important. The door can be hung with a unique and unique collocation, the purpose is to attract people to see.

The brand breaks the code, the shopping mall monopoly draws off the cabinet and so on the mark to be able to awaken to hang out.

In short, as long as we can attract customers to the store, we can try it.

No matter what the psychological feeling of price or beauty is, it is known after comparison.

Therefore, the main garments should be sold in comparison. When the customers choose the clothes to sell, they will put the clothes with high quality and high price next to them.

Compare yourself with your choice.

For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing.

Even if the price is higher, people are willing to spend more money on it.

Large numbers of

It can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group of people. Their words are especially influential, so they should stimulate their speeches more. Once they are enthusiastic and commenting on this is the real brand, the person who knows the price and knows the goods will speed up the judgement of the people around him.

For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.

Shopkeepers should know something about clothing knowledge and collocation, and tell them how to distinguish clothing, fabric, coloring, accessories, the difference between good clothes and bad clothes, and how to match them.

The more customers know about clothes, the more willing they are to buy your clothes.

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Site selection needs to be noted that there must be considerable passenger flow, such as the North Street of Xidan in Beijing, where the passenger flow is flourishing and the popularity is full.

Is there enough passenger flow?

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

In recent years, major changes have taken place in town planning, or gas pipeline alterations, circuit modifications, and even demolition.

These changes will make shops around the construction base, traffic inconvenience.

So many clothes shop owners had to move their new addresses.

During the period of hard work and energy, only the clothing store owner himself.

Before choosing a tenant shop, we should fully understand the future municipal planning and attach great importance to it.

These are all details.

If we choose some relatively new shops, the probability of such problems is relatively small.

Many mature shops are relatively old because they are more likely to have similar changes.