• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Multi Channel Development Of Traditional Clothing Brands

    2015/5/6 10:44:00 38

    Traditional ClothingClothing BrandMulti-Channel Development

    In the summer of 2015, the traditional clothing brand is going through the cold winter.

    Pricing is too high and lack of fashion sense has become a bottleneck for the development of traditional clothing enterprises.

    Another subject

    Online retailers

    With the impact of new business forms, traditional enterprises are struggling to survive in the difficult pition.



    By the double-sided attack of the electricity supplier and the international fast fashion brand, the brand of casual clothes, such as Giordano, Baleno and Semir, has been pushed to the edge of the market.

    As early as last year, the earnings report of Baleno's parent company De Yongjia showed that the number of outlets in Baleno's mainland market has reached 388, accounting for 10% of the total number of stores.

    This month, Giordano's 2014 performance report also showed that sales last year were only HK $5 billion 545 million, down 5% from the same period last year.

    Last year, the momentum of closing stores was fierce and the number of shops was reduced by 190.



    It is reported that the Beau Monde as the focus of development in 2015 has become the plan and outlook for Giordano Greater China business in 2015.

    The report shows that Peter dream will replace the stores in the hypermarket. The new products will be priced at 29 to 99 yuan, and the price is only three or four of Giordano's.

    However, the clothing market of 29 to 99 yuan is mainly sold in supermarkets. The products at this price are often labeled as "tail goods, quality general" labels, which are not attractive to consumers.

    It is not known whether Giordano's cheap strategy can be recognized by the market.



    Compared with physical retail, the access threshold of online shopping platform is relatively low, and the cost of online rental and personnel expenses is less, and many new buying and selling methods such as overseas purchasing have been spawned. "Lower prices" and "more yuan products" have become the main means of online shopping to attract consumers.

    Under this impact, many physical shops have been reduced to online shopping.

    Fitting Room

    "



    "When we meet some guests who don't come out in the fitting room for a long time, we know that the business may be lost."

    Wang Lin, a salesperson of a luxury brand in Shanghai, told reporters that many customers come to the shop just to test their bags, try clothes, and others will take the models.

    "I understand the psychology of the guests, and they will not stop them, because I sometimes look at the prices in the shops, and find online purchasing agents.

    To be fair, domestic prices do not have any advantages. "



    In the face of the market that has been gradually eroded, some traditional brands will put their hopes on breaking out on the increasingly popular mobile Internet.

    In general, Internet companies are less professional in clothing, and more often play the role of connectors between consumers and third party platforms.

    Clothes & Accessories

    Enterprises will have more advantages in integrating the whole industry and global resources.

    • Related reading

    Japanese Textile Enterprises Use Paper And Make Cool Business Clothes.

    market research
    |
    2015/5/6 10:00:00
    18

    Analysis Of Advantages And Disadvantages Of Cotton Target Price Reform

    market research
    |
    2015/5/6 9:36:00
    45

    Domestic Textile Enterprises Strong Enter E-Commerce Platform

    market research
    |
    2015/5/6 9:24:00
    63

    Advantages Of Japanese UNIQLO Brand Compared With Other Brands

    market research
    |
    2015/5/5 9:44:00
    77

    How To Integrate The Outdoor Industry In The Internet + Era

    market research
    |
    2015/5/4 9:55:00
    22
    Read the next article

    Summer Is Here. Learn Different Ways To Wear Short T-Shirts.

    This summer, the short T has become the gospel of the dwarf girls. A loose short T with jeans or short skirts will definitely give you instant super long legs, so that you can visually reduce your weight while you are high.

    主站蜘蛛池模板: 中文版邻居的夫妇交换电影| 中文字幕在线观看免费| 中国人免费观看高清在线观看二区 | 小h片在线观看| 成人深夜福利视频| 国产精品国产精品偷麻豆| 四虎影8818| 亚洲国产成人精品青青草原 | 91香蕉国产线在线观看免费| 青草影院内射中出高潮| 黑猫福利精品第一视频| 男女性爽大片视频男女生活| 日韩人妻无码精品无码中文字幕| 大肉大捧一进一出好爽视频mba | 欧洲美女与动zooz| 天天操天天射天天色| 国产一卡2卡3卡4卡网站免费| 亚洲图片欧美另类| va天堂va亚洲va影视中文字幕| 调教奴性同桌h| 欧洲熟妇色xxxx欧美老妇| 国产精品推荐天天看天天爽| 免费**毛片在线播放视| 久久88色综合色鬼| 象人族女人能吃得消吗| 日本一本在线播放| 国产日韩在线观看视频| 亚洲欧美日韩图片| gay精牛cum| 老色鬼久久亚洲av综合| 日韩精品极品视频在线观看免费| 国产精品酒店视频免费看| 伊人色综合久久天天| 中文字幕在线2021| 精品国产一区二区三区在线| 日日碰狠狠添天天爽不卡| 国产成人综合在线视频| 亚洲欧美天堂网| 中文乱码字幕午夜无线观看| 欧美综合自拍亚洲综合图| 干b视频在线观看|