Hermes Menswear Designer V E Ronique Nichanian Talking About Design Concept

Jean-LouisDumas, France's former president and art director of Hermes, in 1988, instructed V ronique Nichanian to take part in Hermes's men's clothing section, and "build his own business" to build men's clothing and accessories. "Paris"

So far, V e ronique Nichanian has been serving Hermes for 27 years.

Although Hermes does not want to disclose specific sales figures, its newly decorated new Bond Street flagship store proves that the men's wear line is outstanding.

Men's clothing accounts for half of the whole floor. Apart from clothing and accessories, it also includes a carefully managed salon for men's shoes.

"London is very important to Hermes's men's wear line, so the newly renovated new bond shop is supposed to open up space for men's clothing," said Bertrand Michaud, general manager of the UK.

"Elegant man is worth reading carefully." Nichanian's office is located in Paris, overlooking Rue Du Faubourg St Honor and Rue St Honor street, bright and clean, and she has worked here for four years.

Nichanian is wearing a white shirt and tailored men's style trousers, and Derby shoes. She said, "I like men's manners and manners.

"Details can fully explain the man's choice: a watch is a man's jewel; a shoe can be a symbol of elegance."

She continued, "no matter whether they are wearing sports shoes or high fixed shoes, elegant and vulgar details can contribute to the attractiveness of men.

Elegant men are worth reading carefully.

Nichanian integrated this idea into the design of Hermes' men's dress. She pointed to a shirt and showed that there was a clou de selle cuff button on the cuff of her shirt. This design promptly interpreted the traditional cuff chain in a modern way, and inherited the tradition of its advanced harness.

Nichanian is one of the few female designers of luxurious men's wear. She thinks it's an advantage.

"I am not as tough as male designers. They are often demanding men.

For my male consumers, I am no match for them.

I do not want to force them to accept certain stereotypes.

Men's clothing is not designed to be comic.

To define men.

Service is an important business of Hermes menswear in London.

"London is a fashion city for men, isn't it?" Nichanian said. "Gorgeous, exaggerated, avant-garde, refined and noble..."

All styles can be found in London. This is wonderful. Some people want to embroider their names on clothes, or other special needs.

Our studio is always on standby, ready for thin leather like cicada, or crocodile.

Make the most unique costumes. "

"Luxury needs to be redefined through innovation. I have been looking for new materials," she said.

"I thought about using horse mane.

You may think this is very simple, but in fact, horse mane is short and crisp, almost impossible for clothing making.

Another time I tried to stretch linen, but I couldn't do it.

So we weave flax and elastic fibers together.

15 years ago, I tried to make clothes with clean paper, and tried to combine neoprene and trimmed marten hair. "

"Fashion must be accumulated in the middle of the year. You must inherit tradition and tide over the trend, and combine the two perfectly."

Nichanian promotes Hermes progress without losing its core connotation.

"My definition of modern luxury is avant-garde material, classic style, highly famous artist and inspiration," she said.

In the spring 2015 men's wear series, she used high and low mix to combine exquisite materials with leisure profiles - crocodile skin jacket, smooth calf sports pants and mink casual pants.

She also attached great importance to the finishing part of clothing.

"I think clothes should have the finest details to present to wearers, such as cashmere cloth with wax waxed edges."