How To Solve The Problem Of Unsalable Inventory In Clothing Enterprises?

According to statistics, as of December 31, 2014, 77 textiles

Inventories of listed companies totaled 78 billion 465 million yuan, an increase of 4.64% over the 74 billion 984 million yuan in 2013.

If the inventory growth rate in the three years from 2011 to 2014 was calculated, the total inventory of 78 billion 465 million yuan in 2014 increased by 13.41% over the 69 billion 185 million yuan in 2011.

Insiders analyzed that the growth of inventory in textile and garment industry is related to the continuing downturn in demand environment.

"The sustained high growth of the domestic economy in the past few years has greatly promoted the consumer's consumption ability and consumption concept. The pursuit of spiritual consumption and the pursuit of high performance price ratio have become the trend of consumption. The popularity of the Internet and electricity providers and the new business mode give consumers more information and choices, thus greatly squeezing the survival space of the traditional garment industry and enhancing the competitive level of the garment industry."

15 companies stock exceeds 1 billion yuan.

According to the analysis of the industry, in 2014, the domestic garment industry has not yet come out of the trough because of the slowdown in the economy and the fact that the consumer environment has not yet fully recovered.

According to the statistics of the China National Business Information Center, 50 key large-scale enterprises in 2014

The retail sales of garment enterprises increased by only 0.9%, which was 3.2 percentage points lower than that in 2013.

In view of the slow growth of sales in textile and apparel industry, inventory is still a major pressure on the textile and apparel listed companies.

Reporters summed up flush iFinD statistics found that in 77 textile and garment industry listed companies, 69 companies in 2014 inventory of over 100 million yuan, accounting for nearly 90%.

In addition, in the 69 listed companies with inventory of over 100 million yuan, YOUNGOR, black peony, Hai Lan home, cashmere industry, INTERCHINA group, Baron East, Huafu color spinning, Lu Tai A, Mei Bang dress, Changshan shares, Saturday, wedding bird, Semir clothing and other 15 companies stock more than 1 billion yuan.

Reporters found that in the 15 listed companies over 100 million yuan in inventory, 5 companies in 2014 to achieve a decline in inventory.

And the black peony,

In 2014, the inventory of 10 companies, including China silver Corning industry, Jihua Group, Baron East, Huafu color spinning, Lu Tai A, Saturday, Jixi bird and Semir apparel, increased to varying degrees.

Seven wolves prepare for 369 million yuan to fall in price

It is worth noting that in the above 77 textile and garment industry listed companies, there are seven wolves, Pathfinder, San Mao Pai Shen, LAN Ding holdings, and Vico elite 5 companies. The average extraction ratio of inventory preparation for depreciation is over 30%, which is 33.17%, 33.06%, 33%, 32.59% and 31.05% respectively.

Among them, seven wolves prepare for the highest price drop, which is 369 million yuan.

According to the annual report of seven wolves, in 2014, the balance of book balance at the end of the year was 1 billion 111 million yuan, up 18.82% from the 935 million yuan in 2013, and the final balance was 369 million yuan, and the final balance book value was 743 million yuan.

In fact, due to the increase in inventory, seven wolves have prepared more and more price drops in recent years.

Statistics show that the preparation for the price decline of the seven wolves in 2010, 2011, 2012 and 2013 were 88 million 782 thousand and 100 yuan, 125 million yuan, 169 million yuan and 278 million yuan respectively.

"The biggest reason for the impairment of assets of the seven wolves is the unsalable stock."

Some people in the industry analyzed that the seven wolves were unmarketable. On the one hand, the offline channel was hit by the brand of the electricity supplier. On the other hand, the goods were repeatedly detected unqualified. The Hunan Provincial Administration for Industry and Commerce released the quality test results of the fourth quarter circulation in 2014, and the quality of the seven wolves men's shoes was not up to standard.

It is understood that in the case of unsalable merchandise, the seven wolves are still on a large scale in 2014.

In 2014, the company abandoned the practice of a large number of disorderly shops in the era of horse racing.

At the same time, we must sort out the terminal stores, and resolutely close down the terminal stores where the profitability of the channel can not reach the target.

As of December 31, 2014, the company had a total of 2821 terminal channels, compared to the 3502 terminal channels owned by the company in 2013, and seven wolves sold 681 outlets in 2014.

In the context of large-scale closes, most of the funds used by the seven wolves to raise nearly 1 billion 800 million yuan for opening shops were shelved.

The 2014 annual report shows that the total investment commitment of the seven wolves is 1 billion 766 million yuan, and the investment amount in 2014 is only 52 million 717 thousand and 300 yuan. By the end of 2014, the total investment amount of the company was 239 million yuan.

Seven wolves explained that the reasons for failing to achieve the planned progress or expected revenue were that the commercial property prices were still high at the reporting period, and there was a big uncertainty in the development trend.

In the case of great changes in business mode, to avoid investment risks, the company has slowed down the pace of shop opening and the purchase of shops.

Seven wolves pointed out that "the rapid development of e-commerce has affected the business mode of the apparel industry to a certain extent. Online consumption has developed rapidly, while the consumption demand of offline stores has decreased.

In the case of high purchase price, low terminal demand and high operating cost, the company prudently invested in the company's responsibility and slowed down the investment progress accordingly.

Based on the above reasons, the seven wolves plan to extend the marketing network to optimize the project construction period until June 30, 2015.

At the same time, the company also said that Future Ltd will adjust the use of fund-raising funds in real time according to market changes and enhance shareholder value based on the business mode in the new business environment.

The main business is not to rely on diversification.

The difficulty of the main garment industry makes the seven wolves start looking for new profit points.

In February this year, seven wolves announced that they were planning to participate in the establishment of Qianhai reinsurance company.

The company said that the purpose of participating in the launching of the reinsurance company is to "optimize the company's business structure, enhance the company's overall competitiveness and create greater value for shareholders".

In fact, like seven wolves, invest in the textile industry.

Quite a number of listed companies such as Mei Bang dress, Langer, Kaiser, Kai Ruide, Jiaxin silk and so on are all involved in the financial industry.

Among them, YOUNGOR and Shanshan stock investment in the early years are mainly commercial banks, holding the original stock, in order to get high returns.

What is most striking is that both companies have held the original stock of Ningbo bank and listed in Ningbo bank.

In addition, since the private banks were put forward, textile and garment enterprises began to invest in private banks.

In November 4, 2013, he announced that he was involved in the first bank jointly established by 9 companies, namely, the founding group of the river and the Beijing Oriental Yuhong waterproofing company.

In September 12, 2014, the US bond clothing announced that the company was planning to set up the "Shanghai Huarui bank Limited by Share Ltd" as the main sponsor together with Shanghai Jun Yao.

In addition to investing in private banks, the establishment of microfinance companies is also a way out for textile and garment enterprises.

In June 2013, Kaiser invested 30 million yuan to invest in Tianjin Binlian microfinance company.

In December of the same year, the company also initiated the establishment of the Shantou hi tech Zone Silver Xintong small loan company, which invested 30 million yuan as the largest shareholder.

Of course, the investment of textile and garment enterprises is not limited to financial investment, such as photovoltaic, thermoelectric and other industries also have many involved, such as Shanshan stock investment in the lithium battery material industry; the investment in the PV project of Fu sun shares; Busen shares to the agricultural concept of asset restructuring, although the above diversified investment success and failure, but this proves that the diversification of the textile and garment industry has been popularized throughout the industry.

This phenomenon has been analyzed by journalists in the industry.

Overall downturn, in the main business slump, enterprises diversified investment is also looking for new profit points.

In addition, the profits of some companies have been stable under the development of many years, and they can only consider other businesses if they want to increase profits.