The "Three Lets" Principle Of Clothing Store Display

In order to attract customers, we must achieve "Three Guarantees" in clothing display.

Specifically, which "three lets"? Clothing display, only to achieve the following "three lets" is a more successful.

If clothes are displayed so that customers can't see them, they can't find them, they will fail.

First, clothing display should be visible to customers.

Now that we have to ensure that people can see it, clothing display must be enough to attract people, so that consumers can have a sense of their eyes, so that they can easily attract customers.

To do this, it is necessary to ensure that the clothing display is very vivid, showing the clothing products vividly, creating a good display atmosphere, attracting consumers' attention, stimulating the eyeballs of consumers, and letting consumers willing to shop.

As long as consumers are willing, it will help to facilitate the completion of the paction.

Second, clothing display should be accessible to customers.

Clothing display must ensure that consumers can quickly find the clothes they want, so we must do two things: first, we must ensure that all the samples of clothing products are displayed, and the whole product categories are displayed and displayed. The display of clothing products presented to consumers must be plentiful and complete, so we must put an end to any empty spaces in the shop.

Second, in order to better enable consumers to find their favorite clothing products, clothing display must be classified into categories, so that standardized display can be classified according to color system, and can also be classified according to style. In short, clothing display must be sure to help.

People quickly and effectively find the desired clothing products.

Third.

Display should be compared with customers.

Clothing display must provide a display environment that allows consumers to compare, for example, the luminaire contrast display area, the light source contrast display area, and the front light comparison display area.

The real supply to consumers can be compared with different brands or different price products.

In this way, the quality of the product is good or bad.

Make a quick fix. Don't dress up to display the business that affects your store.

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More and more buyers will be affected by shop decoration, and sellers will pay more and more attention to store decoration.

However, the author found that there are still many sellers who keep up the materials on the shop decoration, and look at their favorite pictures and plug them on the front page.

I think this is a great success, but the result is that buyers often come in and feel that shops are very unprofessional and chaotic.

Therefore, shop decoration is not a simple beautification, but a global perspective and a unique starting point.

Do a good job of overall planning, start with various visual elements, and create a whole image.

A reasonable layout can guide the whole store marketing process, and make sure that there is no place in the shop.

A large number of sellers may be confused about the layout of the store, because they do not know what is the rational layout and how to arrange the layout. Some even call shop recruitment, what is the promotion area? What is the left side template? What is the classification template?

In fact, many people say that the aesthetic degree of decoration is directly proportional to the version of the shop. The higher the editions, the more modules added will be more functional.

Of course, there are a large number of shop decoration templates on the market now. They are all installed with one button, though not bad, but after all, they are not designed by you, not only are you used by yourself, but there is no style.

In the layout of shops, we must focus on shop orientation, unify the style, and pay attention to the theme of shops, public reminders, promotional information, style and so on.

Store recruitment is the announcement of store brand. You can tell your buyers what you are selling through shop tips. What is your store style and location? It is recommended that a short and waking ad language should be used to assist LOGO in enhancing store awareness.

In addition, there is a very important area on the shop signs, that is, home navigation.

There are 3 types of homepage navigation: the first one is classified according to the main products (such as wallets, card bags, fashion bags) on the navigation, and the second is on the navigation classification according to the shopping rules and shopping procedures, such as buyers' instructions, size tables, etc. the third one is classified according to the special products (such as special prices, new products, hot products).

Home navigation can not only reduce communication, guide shopping, but also recommend products, so the layout of homepage navigation is very important. Please make sure you make full use of 7 sections.

Shop announcements are important. We should know that good shop announcements and promotions can arouse buyers' emotions.

Shop announcements can be style expression, single product show, shop publicity, can also be prominent advertising information or promotional information, shop layout is best placed behind shop recruitment, in order to seize the first sight of buyers.

The best product recommended by the shopkeeper is to choose the most competitive baby in the shop. We should try to satisfy the high demand, high cost performance, and clear and detailed picture of baby pictures.

The typesetting of the showcase products can be either 3*3 or 4*3. The way of expression can be set by itself.

It is suggested to display the advantages of the brand, selling the related commodities, making the shops have a large number of products, making the consumers feel very busy, displaying the goods with good price and good image (special goods or core products): the picture style needs to be unified, and the products need to be placed in accordance with the classification so that the entries can be more clearly added to the BANNER banners between the series so that users can not easily get visual fatigue.