Chinese Tourists Support Japan'S Luxury Brand Market

The world is in deep mire, but in the Japanese market it has become almost the same growth bright spot.

It is reported that the Japanese tourists have been in an endless stream since the depreciation of the Japanese yen.

When Chinese tourists enter a Japanese shop, they always have to go shopping crazily and let Japanese businesses see their faces.

Japanese media have pointed out this is just to make up for the shortfall of Japan's domestic demand.

It is reported that after the territorial dispute between China and Japan, Chinese tourists visiting Japan fell at a time.

However, after the depreciation of the yen last year, the trend reversed again.

This is also the call of Japan's soft power. The younger generation of China is more concerned about Japanese fashion.

According to the newly released luxury goods giant's earnings report, the Japanese market has become an almost unanimous highlight, and has achieved extraordinary growth.

Hermes International said that the company's first quarter sales increased by 18.9%, showing sustained growth in all regions of the world, including Japan. Compared with the same period last year, the Japanese region has ushered in a two digit high growth rate.

The two brands BottegaVeneta and Yves Saint Laurent of the luxury sector under Kai Yun group also performed well in Japan, which increased by 22% compared to sales. The Burberry market in the Asia Pacific region recorded a low single digit growth, while China and South Korea had only a median digit growth, while the same store sales in Hongkong showed a single digit decline, but the same store sales in Japan increased by more than 30%.

According to PRADA's 2014 annual report,

Sales were dismal, but the Japanese market continued to grow.

According to the bain consultancy data report, although the sales in the mainland market dropped, Chinese consumers went abroad to spend a lot of money, including mainland sales, purchasing and outbound purchases. The total consumption of Chinese luxury goods in 2014 was about 380 billion yuan, up 9% over the same period last year.

The scale of luxury shopping market reached 550-750 billion yuan.

Because of the price advantage brought by exchange rate, Japan and Europe have become the main destinations for Chinese tourists to buy luxury brands.

According to statistics from Japan's Tourism Bureau, the total number of visitors to Japan in February this year was 1 million 380 thousand, of which 360 thousand came from China, the largest number of visitors to Japan.

The cold February and the severe summer of August are the low season of Japanese shopping malls, and a large number of Chinese tourists are coming. Japanese businesses are relieved.

Recently, many Japanese media have studied the consumption patterns of Chinese tourists. They have created a synonym for Chinese tourists' crazy shopping behavior: "pop buying".

Japanese economic magazine published an article recently that the average consumption of Chinese tourists in Japan is 200 thousand yen (about 10408 yuan), which is more than twice the amount of other foreign tourists.

The most popular Chinese tourists are health products and cosmetics, followed by electrical appliances stores.

Toilet lid and electric rice cooker.

Fourth of them are bags and costumes.