Online Shop Failure Measures

Some competitors are far more diligent than you think. They get up every morning and then work hard. When they accidentally turn around, the sky is already dark.

It may be like it, or it may be life pressure. In short, some people are willing to pay more for their work.

First, it can not start for a long time: Although there is a "historic first order" in a very short time, the volume of business has been at a very low level for a long time.

It may be late.

The accumulation of credit and the degree of concern are both strong and strong.

In fact, it is inadequate preparation and underestimating the difficulty of starting a shop.

The conventional way to deal with this problem is to break up all brands by the so-called five cent, and to pry the market through short-term price strategy.

It is necessary to endure certain losses.

The best way is to buy a group of hot goods at a discount.

It is hoped that after the first consumer experience, the second time will become easier.

Second, simply copy the operation of the entity store under the line: there is no problem in drawing lessons from itself, the problem lies in the advantages of the physical shop, and it is difficult to manifest in the online shop.

For example, a customer enters a shop because of a discount notice outside the shop, but during the selection process, the shopping guide will say, of course, this is cheaper, but better, so the customer will buy a better and more expensive one.

Therefore, shopping guide is important.

Online stores have their own unique advantages that they can reach different customers.

For example, in Panjiayuan, Beijing, there are some very interesting handicrafts, and the operators of the shops are waiting for customers.

Not far away from CBD, many young people, because of the relationship between buying new houses, actually have demand for handicrafts, and can make decorations, but a great part of them never go to Panjiayuan.

Or online shop is the key to opening up new markets.

Third, pure product driven: online shop

Too much emphasis on professional characteristics, such as the management of philatelic products, is the specific range of philatelic products.

This is a commercial reading.

A customer is a real person, not a computer. He wants a particular store to meet his or her needs.

For example, the collection of philatelic products should include stamp albums, magnifying glasses, pouches, tweezers, stamp catalogues and so on.

If a shop can better satisfy the needs of customers, operators will find that people's price sensitivity is not so high.

More importantly, emphasizing professional characteristics is also a matter of great difficulty.

Fourth, online or offline fights, or online stores and solid store business friction: many online shop entrepreneurs, in fact, there was a physical shop, then this matter is not so simple.

The shop assistant keeps calling the operator. The reason is that the customer is based on the price of the shop, and he is required to give some concessions on this basis, since he has arrived at the scene.

The online price tag is actually cheaper than the physical store.

How do you solve this problem?

If the gross profit margin of the final sale of goods is generally reduced by 20%, there is no need to do so.

This proposition is difficult even for large businesses. The solution is that some of the goods are bought online, while others are sold in traditional channels.

This also means that their pformation is more difficult than imagined.

This way is not applicable to shop owners.

The key is how you define it.

At this stage, is the entity shop more important, or the online shop is important, one is the main, the other is subsidiary.

The main function of online shops is to maintain old customers, just like a constantly updated sample.

Or shop based, while physical shops are experiential shops.

Two can also be emphasized, but first, do not rush to connect the two stores.

That is, a group of two brands.

Fifth, there are not many goods sold, but entrepreneurs are sold.

Inundated: there are many problems. When customers open the package, they find that they are out of stock, so the package is returned. You need to pacify the customers and get confused.

The whole order system is based on common sense.

Of course, improving the background process is not simply using an order processing software.

Software reflects your understanding, so what do you understand?

Many online shop entrepreneurs will pay attention to the marketing of the same industry, but there is no more reference, background processing.

We should learn more quickly in this respect, otherwise there will be no positive pformation.

Sixth, it is not too hot: there are business, but not enough, so called chicken ribs.

The biggest challenge for shop owners is to lower gross margins, but still not get enough orders.

In the absence of the Internet, many people want to start with the grocery store on the corner.

There is no simple solution, just like no one can predict housing prices in the second half of the year.

The problem here is that you are "not professional enough".

Or the problem of the photo, or the problem of expository text, or the slow processing of your order, may also be the reason for the commodity.