BELLE Will Die If It Does Not Pform.

Today, the supply chain of shoe industry is not recognized by me. It is very bad.

A large number of factories that died in Guangzhou in the first half of the year are actually capable of avoiding them.

Why is it dead? Because efficiency is too low and management is bad. No one is thinking of a better supply chain.

In the Guangzhou Crazy Club Sharon, the founder of a women's shoes contributed the Sharon's "shortest speech". In ten minutes, the guests shared their anticipation and thinking about the shoe industry in the next two or three years.

He pointed out that the future sale of a single shoe brand will be more difficult, even if the shoe industry overlord BELLE, if not quickly switch mode, it will eventually die.

Why is this judgement made by the distinguished guests about the two major trends of the footwear industry in the future? One is the pformation of the sales mode brought by the rise of shoppingmall, and the two is the emergence of the circle economy brought by the rise of the middle class.

The rise of shoppingmall has led retailers to sell goods to sell lifestyles.

For example, there is only one shoe brand shop in the Wanda Plaza of Guangzhou Airport Road, and more space is used to open restaurants, cafes and other life service shops.

Under such circumstances, the space for commodity sales is compressed, and products with low frequency consumption and low added value will be eliminated.

Therefore, he believes that the online sales of footwear industry in the future will be bigger and bigger. The industry that can be used as reference is thermal underwear. At present, about 80% of the sales volume comes from online.

"Shoes will only happen in a few years, but they will happen."

But he also stressed that offline sales will always exist, but will exist in the clothing brand shops.

"There are already many clothing brands selling shoes, Zara and UNIQLO are doing, and the future independent shoe brands will disappear.

At present, BELLE, which has a market share of more than 50% in the high-end shoe brand, will eventually die if it does not switch quickly.

and

What has brought about the rise of the circle economy?

More people with the same personality and magnetic field will be gathered together, and the flow distribution will be more accurate, rather than assembling like Taobao.

In addition, after the rise of the circle economy, there will be more and more.

Not limited to selling clothes or only

。

Guangzhou Fang Fang (editor's note: Fang is a private bookstore in Guangzhou, where bookstores not only sell books, but also the rise of clothing, book, cafe and recommended commodity areas).

The guests concluded that from the bill system after the reform and opening up to the later wholesale, to the street store, to the department store, to shoppingmall, every change in the business format was caused by changes in the crowd.

The population economy will divide China's first big categories into numerous groups.

Under the "circle economy", there will be a lot of pressure on brands such as BELLE. In the future, it should be the brand of Han Du Yi she, a group that plays multiple brands, and the quantity of each brand will not be large.

The guest said that the BELLE model would die, "just die today or die tomorrow."

He believes that the future Amoy brand will be Golden Triangle model, the bottom is the lowest price, cost-effective brand; the middle tier is the multi brand strategy of the group form. Under this mode, the system and finance are shared, the cost will be very low; the top is the brand with tonal and high profit.