Shun Feng'S Business Emerged In Shenzhen.

Shao Yuanyuan, the founder of the community 001, once said in an interview with this magazine that he was doing light logistics, and that he was too heavy and not optimistic.

However, the advantage of SF is that there is a trend in the operation of the group.

It is now said that 001 of the community can also be placed under APP, but Shun Feng has been directly grafting on the Shun Feng line store, which has already made the best choice in the fresh electric business.

In the final analysis, we all compare with how to get closer to customers.

Shun Feng's shop once entered, it's like a bunker there. This is a peacetime period. No one can really take a grenade to bomb him.

On the battlefield of community O2O, the upgraded Shun Feng line shop (Shun Feng hey and Shun Feng family) is just like the famous passage, you send flowers to your girlfriend every day, but in the end, she may marry the SF little brother who does door-to-door service.

May 18th is the first birthday of HSF.

Many people are very curious about how to give SF's birthday to HSF, and how to evaluate SF's performance this year.

The response of Shun Feng may be beyond everyone's expectation.

In May 18th, Shenzhen, the upgraded version of the HSF Hayes or the so-called 2 edition of the hi guest - Shun Feng's home in Shenzhen, has only one store, and will open second stores in Shanghai by the end of May.

This is very consistent with the mentality of Wang Wei at the beginning of testing water, and he felt the stones across the river.

Compared with SF, the overall main colors of the "Shun Feng family" are bright and refreshing, and the functional area classification is more detailed and the shopping function is more convenient.

The store display is divided into the seasonal food area, the global direct mining area, the maternal and child sea scouring area, the fresh home area and the member area.

At present, under the national offline community shop, Hakka, Shun Feng home and online business platform Shun Feng preferred, is launching the excellent sales promotion activities of SF commercial year.

In other words, both Shun Feng home and Shun Feng Hakka, and Shun Feng preferred to get through the "fit", and become a shopping platform online, offline and integrated.

More importantly, after such a fit, Shun Feng business also officially surfaced.

Li Dongqi, who has served as Shun Feng aviation CEO and Shun Feng preferred CEO, has served as CEO of the business group of SF, so that the business department of SF and SF will preferably be in the same organizational structure system, which lays the foundation for organizational structure.

Apart from that, the upgrading of the SF family lies in highlighting the community service function, that is, to provide users with service functions such as life courier, free convenience and private customization. According to the plan, such functions will gradually increase to more than 100 items.

As a result, the service function of the SF family has reached the upper limit of the service function of the general convenience store.

In this way, the current position of Shun Feng has gradually expanded from the location of the original logistics providers, and has been trending to the location of logistics, electricity providers and services through the hone of the electricity supplier.

Jingdong and Shun Feng have no two, but the order of the two sides is different.

Of course, compared with the original large-scale shop, the SF is more cautious this time. There are two stores in the trial stage. However, from the perspective of landing service, the scale may not be important at this time.

Because in the period of sale of goods, the more stores means the more the more consumers are covered by the more channels.

However, the key to community based O2O services is to enhance user experience. It is important to do a solid job in the early stage.

Entrepreneurs who have experienced O2O experience in the community know that when community O2O is pushing, it begins to build a community and a district can start to replicate quickly.

However, in the short term,

It also threatens those O2O communities that are already deep and vertical. After all, the contents of community services are numerous, and SF also needs time to choose a breakthrough.

To really care about their own jobs, perhaps in recent years, the floor companies that are born and thrived, the so-called landing matching companies, the so-called landing match, simply say that the logistics service of ordinary express companies, plus the open box inspection and trial delivery services, and so on, the backdrop of its rise is that the SF and the "four links" should focus on the layout of the whole country's horse race enclosure and do well in the cross provincial collection and distribution, so as to be unable to carry out deep tillage and meticulous work for some value-added services of customers, so the landing and distribution companies emerge as the times require, and their essence is to do well in the last mile business.

The rise of the company has also increased the demand for landing companies. Recently Carrefour, big RFA electric providers and so on began to accelerate the layout of the electricity supplier, and the Allied forces that they rely on are landing companies.

But the emergence of the Shun Feng family and the lucid performance of the HSF Hakka function are likely to result in the gradual loss of the market in the district that the SF entity can touch.

If we talk about the word of mouth and efficiency of distribution, we believe that it is the first brand in China. When SF has a "stronghold" in the entrance of the District, it can further extend the business of landing and landing. When the company opens its mouth, whoever has the ability to do so will be able to see the skills of landing.

Of course, is it possible for SF to cooperate with the landing companies to subdivide the last mile service?

Let's make a tentative plan. Before landing with the big business super company, what we did was to go from business to household business. Is it possible that these orders are delivered to hay customers instead of home, at least giving consumers the possibility of such a choice.