Whether WAL-MART Is Battling Amazon Is Not Yet Known.

In order to improve the retail sales of the network, WAL-MART announced this week that its membership system is similar to that of Amazon Prime members. The price is half the price, and the quota is required to be invited. This summer membership system is implemented in a specific market area.

Robin Sherk, an analyst at Cantal, said that the price advantage of the membership system should allow consumers to consider WAL-MART website first when shopping.

However, WAL-MART has only one million products to avoid freight, and Amazon's freight free product is 20 times that of WAL-MART, so whether WAL-MART can compete with Amazon is still unknown.

Sherk said: "WAL-MART website lacks the core content of attracting consumers, and consumers lack the motivation to shop regularly on WAL-MART websites."

According to the relevant data, a large number of WAL-MART customers are heading to Amazon, 56%.

Store customers bought things on Amazon website, but only 17% of them visited WAL-MART website.

31% the WAL-MART mall customers whose family income is at least $60 thousand a year is Prime member of Amazon, more than two times that of 13% in 2011.

To restore the decline, WAL-MART launched membership this summer, but because of the lack of core competitiveness and the lack of purchasing power for consumers, whether WAL-MART can compete with Amazon is unknown.

According to Hugo's recent reports from the US, according to the monthly survey report released by Cantal retail consulting company in April, 56% of WAL-MART's customers in the past four weeks are in the market.

Only 17% have visited WAL-MART website.

Rachel McGuire, an analyst at khal khtar, said the report did not investigate the frequency of customers shopping in a month, or whether they purchased products.

From this development trend, the situation of WAL-MART will become more severe.

As early as 2009, 32% WAL-MART entity shoppers had already shoped on Amazon.

Amazon's Prime membership rose from 10% in 2011 to 21% today.

The proportions of all aspects of Amazon are rising.

WAL-MART, whose family income is at least 60 thousand dollars a year.

Of those, 31% were Amazon Prime members, two times more than 13% in 2011.

In the 1984-1995 generation of Americans, the number of members of Amazon Prime has increased from 18% in 2011 to 32% now.

Meanwhile, the number of shoppers on WAL-MART's website rose from only 14% in 2009 to 17% today.

WAL-MART spokesman Ravi Jariwala said: "we have to realize that the future retail mode is not only physical stores or only online stores. The future retail mode is a combination of the two. It allows customers to freely choose when, where, and how to shop.

WAL-MART can provide customers with convenient and fast way of shopping combined with Internet, mobile phones and physical stores. This is WAL-MART's unique retail form.