A Shares Enterprises Have Access To "Internet +"

Although there are trillions in the market, the efficiency of supply chain has been relatively low due to the low concentration of clothing industry and long and complex circulation channels.

The Internet breaks regional restrictions, reduces circulation links, relies on big data to achieve precision marketing, and enables downstream consumers to quickly pmit their preferences to upstream manufacturers.

When clothing meets the Internet, the promotion of industrial efficiency has become a necessity.

Against this background, brand clothing enterprises will benefit from the combination of brand advantages and offline channels, and the growth rate will definitely accelerate.

Facing the opportunity of industry shuffling, A apparel enterprises have access to "Internet +" through various ways, and leading enterprises are constantly deriving from the industrial chain through mergers and acquisitions.

An Internet revolution is deeply affecting the traditional clothing industry, and the industrial efficiency has been accelerated. The leading companies are speeding up by the Internet. The growth value is being reconstructed, and a new round of value Nuggets is opened.

After years of development, clothing has become the first category of China's online shopping market, accounting for 21.5%. In 2014, online trading scale was 615 billion 300 million yuan, an increase of 40% over the same period last year, and the industry's online penetration has reached 23.6%.

In view of the non standardized characteristics of clothing products and the customer's experience consumption demand, offline channels are indispensable.

So online and offline integration has become an industry trend.

For most enterprises.

Among them, brand clothing enterprises are opening up.

It has congenital resource advantages.

First of all, over the years advertising and penetration, brand still has endorsement value in consumer purchase; secondly, long-term deep tillage of enterprises has integrated advantages in the supply chain; besides, brand enterprises have offline channels, and their own stores provide consumers with experience consumption places, so as to achieve seamless connection between online and offline businesses.

Growth rate will accelerate under the impetus of the Internet.

In the era of Internet, brand iteration is quickening, development and growth cycle is shortened, and replication ability is stronger.

Huatai Securities believes that the logic of investment in traditional clothing industry mainly determines the growth potential through the single market capacity and the potential of channel extension and expansion, and the Internet is changing the Growth Logic of the existing brand enterprises, mainly looking at the underlying capabilities of enterprises, such as the integration ability of online and offline, the right of supply chain discourse, brand operation capabilities and product design capabilities. These low level advantages can be quickly copied to different brand areas, and the Internet can get faster growth than the early ones.