The Key To Luxury Brand Promotion Is Celebrity Effect.

Data show that all searches conducted by luxury search people have the greatest attraction to celebrities and stars.

Celebrities and luxury goods industry have always been closely tied together. Whether it is advertising endorsement, or show or exhibition, luxury brands always like to invite all stars to build their own platforms, enhance their image and increase exposure.

The attention to super stars has promoted multi-level communication, and the effect of marketing has increased exponentially.

Such as the famous actor Chen Daoming endorsed the men's clothing, Jay Chou's endorsement of Metersbonwe, Jet Li's seven men's wear.

Not only is the entertainment star, but now the political celebrities have become many brands.

Some women politicians are also trying to help free advertising in the fashion industry.

According to David Ermak, a professor of Finance Economics at Stern School of business, New York University, the average market value of the 18 Brand Company that the first lady Michel wore through is 2.3%, which is far higher than the 0.5% increase of celebrity endorsements.

"But it is also risky to promote luxury brands with celebrities. Just as negative news can bring trouble to celebrities, gossip related stars will also hurt sales of endorsements.

In addition, many brands in the new and old image "handover", choose the right people, will add points to the brand, increase consumer preference for the brand, but if the election is not right, the effect will backfire.

The most important thing is to grasp the degree of marketing and choose the right marketing methods.

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The industry insiders said.

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With a strong randomness and usually not duplicable, it is almost impossible for a shop to be patronized two times by a leader of the same country. This is political.

The biggest difference between ordinary stars and sports stars.

Shi Zongjing, a EMBA teacher at the marketing department and Business School of the International Business Management School of Shanghai University of Finance and Economics, told reporters earlier that as long as a businessman is willing to spend money, the effect and influence of a general star is controllable, reproducible and sustainable.

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Ralph Lauren Milan headquarters is located at 27 Via San Barnaba street, a famous commercial area behind Milan court. This is a 1100 square meter palace built in 1941.

Ralph Lauren will welcome the brand VIP VIP at this headquarters.

Ralph Lauren (Ralph Lauren) brand changes sales strategy.

The American fashion brand has chosen Milan to try a new concept of luxury management, aiming to introduce a comprehensive reform of its sales policy.

The move is aimed at shutting down its multi brand stores, which currently sell their Polo Ralph Lauren parity series and high-end series at the same time.

Located in Milan's famous Via Montenapoleone 4 Napoleon, the Ralph Lauren store opened in 2004.

The store will be closed in June.

The brand is now looking for a new Polo store in Milan.

At the same time, the group will try an unprecedented luxury service for high-end customers from September.

The brand VIP VIP via Milan can only enjoy a customized "unique private shopping experience" in the luxury atmosphere through booking.

Senior reception and catering services will be provided.

There will also be a special store for members.

In addition, we will provide capsule series according to the requirements of customers.

The group hopes to further strengthen its overall development in Italy and Europe.

According to the popularity of the new concept introduced in Milan, the company plans to extend this model to other markets.

Ralph Lauren, the founder and CEO of the group, said in a statement, "I want to create a personalized and unique experience for our best customers, to experience the highest luxury.

Our Milan headquarters palace is the perfect window for this completely new concept, because what consumers appreciate most in Milan is quality and all kinds of handicrafts.