Scientific Location Helps Clothing Store Business Flourishing

The correct choice of store locations is the first requirement for making money.

A shop with a very good business item, if it chooses the wrong store address, and the small one will affect the business, it may also lead to "close down".

Scientific site selection will give you the advantage of "land" and thrive business.

According to the location of good location, though not absolute, there are many commonalities, such as large population mobility and convenient pportation. The following factors should be considered when choosing a good location: 1. people flow: daily traffic, holidays and daily trips; proportion of 2. vehicles: traffic flow of automobiles and motorcycles; 3. traffic: current and future possible pportation facilities; 4. road width and parking problems; 5. regional characteristics: competition stores, complementary stores, financial institutions, cultural and educational facilities, leisure facilities, etc. 6. population survey: population, consumption habits and so on; 7. business district reconnaissance: main and minor business area, rent and price.

According to the location of the popularity of the shop, it can be roughly divided into two categories: one is opened in the crowded downtown area, and the other is located in the residential new village.

The former is more important because of being a neighbor with a big shop. It should be more important to look for something that the store does not have.

To run such a small shop, we must make a thorough and thorough marketing.

A small shop in a busy market may be able to run goods that cater to the tastes of young people, because young people like to shop most.

On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

One must be based on

To select addresses.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require places with large traffic volume, such as

Small supermarkets, but some shops are suitable for remote and quiet places, such as health care stores and the elderly.

Wait.

Two, we should select lots of spontaneous market segments.

In a long term operation, a street will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Three, we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before shops. They also make you lose the space of marketing wisdom before you shop.

Four, we must have a sense of borrowing.

That is to open shops near famous chain stores or strong brand stores, or even open beside them.

For example, if you want to manage food, you shop around McDonald's and KFC.

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.