Tmall Implements Stricter Business Access System, Small And Medium-Sized Garment Enterprises Cleverly Defuse Crisis

In recent years

The momentum of development is very fierce, and more traditional industries have been integrated into it. The Internet, micro-blog, WeChat and even the rising micro dealers have been promoting products, using e-commerce platform to sell their products, and combining the channels of online and offline to operate. More and more industries have begun to join the big platform of the Internet to develop themselves.

So how to make good use of the current good situation has become the key.

How should our traditional clothing and footwear enterprises respond to Premier Li Keqiang's "Internet +" plan?

First, for large enterprises.

Nowadays

With the rapid development of platforms, even the operation of listed companies is much worse than before. Many big brands such as Nike and Adidas are experiencing the pains of brand remolding, declining performance or starting to implement strategic contraction, such as reducing the number of physical stores.

Second, small businesses.

Traditional clothing and footwear enterprises enter

Jingdong and other large-scale e-commerce platforms, through the establishment of flagship stores, and other ways to carry out online and offline integration marketing, but in March 9th this year, Tmall began to implement a more stringent business access system, from the original application system to directional invitation.

In this way, some weaker enterprises or smaller brands are excluded, so the small and medium-sized sellers are faced with the crisis of closing down and closing down.

To sum up, regardless of the big and small enterprises of clothing, shoes and caps, they are faced with different and serious challenges. In the face of the current situation of clothing and footwear, how should enterprises seize the "Internet +" policy to achieve a reversal?

This requires resource integration and strategic cooperation, so as to realize the operation mode of O2O under the entity store and virtualization line.

The world clothing shoes and hats net is such a platform. It is a professional industry portal website. It has been operating for 8 years, registered 1 million 680 thousand members, has huge amounts of industry data and customer resources, and has a huge system of integration of production, supply and marketing of shoes and clothing industry. It has great potential for development and is preparing for listing.

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This platform can help you further enhance brand publicity, seize the initiative in the Internet field, realize the combination of entity store and virtual store operation, help enterprises solve the problem of production, supply and marketing, break through the bottleneck of the current development, and let you go further.