Internet + Clothing Industry Is Emerging

Now, there are many similar fashion fair and costume festivals around the country. What are the characteristics of Pinghu's Clothing Fair this year?

In this regard, the director of Pinghu Municipal Bureau of information

To tell our reporter, the first feature of this exposition is "please come in".

He said: "this year we promote professional design institutions, well-known brand enterprises, institutions of higher learning and

A series of docking activities of garment enterprises enable enterprises and talents, enterprises and enterprises, enterprises to directly connect with colleges and universities, collate and collate demand, and then match corresponding talents or enterprises. In addition, we will set up an information base for talents and enterprise needs so as to do well in follow-up docking and service.

The second characteristic is "

"He pointed out that four enterprises went out of Pinghu this year, participated in the Hangzhou international fashion week, launched the launch of new enterprises, expanded the popularity of Pinghu brand clothing, and really introduced the resources from outside, and recommended the enterprises in Pinghu.

How to integrate the Internet with the clothing industry and costume design competition in Pinghu? Liu Jiean said that the focus of the current work is to make excellent design works, designers and all those who care about Pinghu clothing become the driving force for the development of Pinghu's clothing industry through the Internet.

Using the methods of crowdsourcing, public innovation, crowdsourcing, etc., we can contact the designers to get public creativity, realize specialization and customized production, and create the possibility of subverting traditional fashion design patterns and production modes.

Truly use the "Internet thinking" to change the traditional concept, so that the Internet from a tool to a mode, a format.

The fashion design competition has adopted network collection works, online updating announcements and other network modes, and has been popularized by new media, thus successfully breaking the time and space constraints of the competition, so that the competition can get higher attention and participation.

"I believe that the Internet + clothing industry will open up a new world in Pinghu."

So he concluded.

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In recent years, the fashion city team has been working for a long time and has drawn a blueprint to the end. It is not bound by the existing experience. It is not limited by traditional mode, self pcendence, innovative measures and upgrading of connotation. By optimizing the planning, optimizing the train of thought, optimizing the system and optimizing the platform, it has initially realized the pformation from the wholesale to the zero and the wholesale and the zero as well as the shift from low quality to high school and low level, from domestic trade to the combination of internal and foreign trade, from entity oriented to entity and virtual combination.

Specifically, the pformation of the mall can be summarized from four aspects. First, we must lead the domestic market to explore the international market, and integrate domestic and foreign trade and integrate the commodity market.

It is an inevitable choice to promote the pformation and upgrading of the traditional commodity market by pforming the whole country's goods into the global market.

The clothing city insists on planning and leading, set up a special working group, further clarifies the positioning of the development of domestic and foreign trade, makes full efforts to build a public service platform for international trade, sets up a trade facilitation system for specialized circulation market, sets up an international trade and Commerce Office District in the world clothing center, and sets up trade mark in every major market, and introduces relevant departments such as commerce, customs, state inspection, industry and commerce, State Taxation, etc., and conducts weekly centralized operations to provide convenient services for operators in the supervision, inspection and quick clearance of foreign trade goods.

At the same time, we began to import foreign trade companies, freight forwarding companies and the three party Consultation Service Co to provide services such as logistics, international trade, foreign related plation, pportation and other services.

At present, the market function of the mall has been gradually released from the single commodity trading and display trade to the global development of information, new products, product R & D design, logistics and distribution, brand exhibition, intermediary services, business financing, import and export trade, international rules and standards setting, and so on.

Second, from the traditional trading mode to the development of e-commerce, the integration of online and offline resources will be realized.

Developing e-commerce is an important measure to innovate business models, and also the key to cultivating new industries.

Garment city began to set foot in the field of electronic commerce in 2004, set up a platform and lay a network. By the end of 2009, it cooperated with Alibaba to build a special e-commerce platform for Changshu Garment City, and gradually built up the e-commerce construction of garment city. By the end of 2012, the Changshu Zhongfu Electronic Commerce Industrial Park, which gathered e-commerce, software providers and operation service providers, was put into operation, and was listed as the pilot project of e-commerce application by the national development and Reform Commission.

This year, we plan to build a public service online platform, with a total investment of 100 million yuan and a first investment of 20 million yuan. We plan to build an e-commerce Industrial Park Based on the textile and garment industrial chain, and strive to build "online clothing city".

At present, more than 30 thousand of the clothing companies in the city have reached 60% of the electricity providers. The initial commodity market is the combination of physical display and virtual exhibition, traditional marketing and network marketing, on-site trading and online pactions, and the combination of online visible market and invisible online market.

In 2013, the volume of e-commerce pactions in garment city reached 2 billion yuan, and the volume of pactions under the moving line increased by nearly ten billion.

Third, gather from low-grade goods to high-end products to achieve market operation and brand sales.

The clothing city was developed on the basis of the operation of the stall, and the commodities operated at the beginning were relatively low-grade.

As the living standard of the people is increasing, the consumer's selectivity to the goods is also increasing. The clothing city is changing the concept of business, changing the business concept, gradually moving from the unlicensed operation to the brand management, brand management and brand franchise, making the three major brands of clothing business city, professional market and professional managers.

Fourth, from the market upgrading to the optimization of functional platform, the integration of production and city and the modernization of social governance will be realized.

Garment city insists on improving the market function and upgrading the function of the mall, adjusting the stock and optimizing the increment simultaneously, and endeavor to work hard in such aspects as space optimization, resource integration, layout adjustment, market pformation, industrial upgrading, social governance and so on.

The specific measures are to optimize the functional platform of the mall, increase the innovation of social governance, and promote the integration of market functions.