Electricity Supplier In The Year To Promote Imports

This year's electricity supplier promotion is also closely related to the current policy situation and consumption trends.

Under the policy support of cross-border electricity providers, reporters found that one of the markets that Tmall, Jingdong and Amazon were struggling to import were imported goods.

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Reducing the price of logistics and accelerating the speed of customs clearance, this year's online price advantage of these imported products is becoming more and more obvious. For example, the 2 stage milk powder of German children in the Tmall global supermarket is 168 yuan, the price of a big diaper L is 97 yuan, and the Braun 3D electric toothbrush is 318 yuan, basically the same price as the country where the imported commodity is located.

The corresponding prices of supermarkets and specifications are 260 yuan, 180 yuan and 359 yuan respectively, and the online price is lower than 30%~50% under the line price.

The policy support for cross-border electricity providers has begun to bear fruit.

According to Tmall International's cumulative user data in 2014, the main consumer group of Tmall is north, Guangzhou, Shenzhen and Hangzhou.

Radiation is also permeated in three or four line cities.

Regardless of the total number of users and the total number of subscribers, Shanghai has always been ranked first in the sea.

At the same time, the proportion of the three or four line cities sinking and infiltrating is also increasing continuously. In the consumers who spend more than 100 thousand yuan per year, the three or four line cities have occupied 40%, which fully proves that the domestic consumers' personal consumption path is shifting from the previous channels of sea shopping, purchasing and outbound travel to the electricity supplier, and the effective return of outbound tourism consumption is achieved.

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Compared with core commercial projects, the remarkable feature of new town business is the high proportion of experience formats.

Reporters learned that the 210 thousand square meters of commercial leasing area gathered in Xihongmen Shopping Center retail and experience formats accounted for 50%; Longhu Tian Jie project long Ying Street Street retail, catering, supporting each accounted for 33%; COFCO Vanke Peninsula Square restaurant business from the expected 20% to 28%, the overall proportion of experiential consumption increased from 50% to nearly 60%.

The data also confirm that children, restaurants and other related formats promote the sales of shopping malls.

According to the survey, the frequency of shopping, dining and movie watching among children is higher than that of children without children. Over 10 percentage points are counted, and a rough estimate shows that the monthly consumption of children's shopping, dining, watching movies and playing with children is 2250 yuan, which is more than 20% higher than that of children without children.

The survey shows that the consumption intensity of residents in the ecological conservation area and the urban development area is relatively high, and the frequency of consumption to the shopping mall is mostly once a week. The consumption frequency of residents in the urban functional expansion area to the shopping mall is mostly in half a month, and the core area residents are mostly in a month.

Despite strong demand, brand names are not cold to new towns.

It can be seen from the business mode of shopping malls that the brand of the central grain and Wanke Peninsula square, which opened recently, is dominated by the popular consumer brand.

In sports brands, there are NEW BALANCE, Lining, SCALER, KAPPA and so on. Shopping centers such as NIKE, ADDIDAS and other brands have not been settled.

The shopping center of Hong Kun, which is not far from the Xihongmen shopping center, is very embarrassed. The first floor of the shopping mall is not filled by the brand.

Beijing Bureau of statistics recommends that the shopping center should identify the target population, rationally adjust the scope of business and enter the brand, especially for the urban development areas and urban functional expansion areas, such as Daxing District and Changping District, to enhance the brand level and meet the needs of local residents.

At the same time, shopping centres should pay attention to management and standardization of children's formats to enhance experience and service levels.