"Internet +" The Trend Of The Times, How To Choose A Good Third Party Business Platform?

At the end of 2011, sales reached about 3000000000, with nearly 4000 stores, including 200 self operated stores.

Although more than 15 million members were supported, they still decided not to enter the electricity supplier channel for the time being.

It is decided by the front-end sales promotion of the product supply chain.

The reason is that the supply chain of urban beauty is determined by the back end.

60% of the goods are in the spot mode, and the franchisee can replenish the goods through the company's order platform at any time according to the actual sales of the goods, so the store's stock and capital pressure is very small.

But for urban beauties, they do not have the mentality and preferences of the front-end consumers.

Directly facing consumers, it is difficult to control the retail terminal.

In 2013, urban beauty improved the sales and inventory of front-end retailers, straightened out the retail system, and controlled the retail terminal.

And continuous improvement of the supply chain, to help franchisees better shipments, reduce inventories, reduce operating costs.

The B2B platform of franchisees is pformed.

After completion, it has basically become a quasi electronic business platform.

What kind of products are more suitable for entering the electricity supplier?

Popularized, young people's products are easier to enter the electricity supplier.

The reason why urban beauty has reached 200 million yuan online sales in a short year is mainly determined by the nature of its products.

The product of urban beauty is a fast moving consumer product, and the frequency of consumer replacement is fast.

Franchised stores are located in communities, schools, bus stops, commercial streets and so on. The median route is about 50 yuan.

The customers are mainly working class, students and housewives, belonging to young people.

Based on industry characteristics, product popularization and young customer groups, urban beauty will soon be able to enter the electricity supplier channel.

How to solve the conflict with the offline franchiser?

Analyze the conflict of interests with data.

For enterprises, when online and offline synchronize, there will be a direct conflict of interest with franchisees.

City beauty uses a set of data to solve it.

City beauty already has a POS management system developed by itself to support the POS management of front end stores.

Later, it introduced a set of Invoicing financial system and a set of retail management system.

By linking the three systems, straighten out the whole retail, logistics and financial management.

In this way, city beauty can easily grasp all the data of offline sales.

And the electronic business platform also has a complete set of data for enterprises.

The two sets of data were compared, with only 5% overlap.

If the franchisee sees such a comparison, he will no longer oppose it.

How can franchisees obtain online customer resources?

Share benefits with franchisees and distribute online sales members to franchisees.

However, only franchisees do not object, it is far from enough, but also needs the support of franchisees.

Take the urban beauty as an example, from production to sales to consumers, the circulation channel is very short, so the price difference between products online and offline will not be too big.

Consumer online and offline sales are the same.

No impact on franchisees.

Meanwhile, urban beauty also shares online sales resources with franchisees.

Consumers of online sales are allocated to each franchisee according to their distribution address according to the distribution area of franchisees.

Each franchisee in their own area, these online consumers through telephone, SMS and other forms of offline communication.

These consumers have also become potential customers of franchisees and have some help in their sales.

Do you want to build a mall or go to the third party platform?

This is determined by brand power.

Whether an enterprise wants to enter the electricity supplier is a self built mall or a third party platform, which has plagued many entrepreneurs.

Take urban beauty as an example. At the very beginning, they built their own mall.

City beauty has its own franchisee's B2B platform, so the self built mall has its inherent advantages.

But the actual situation is quite different from the expectation.

Just after catching up with the 38 quarter, the mall sold only 300 orders on that day, and then 15 thousand UV -2 per day.

The emergence of this situation is mainly determined by brand power.

Although the city beauty has so many stores, it is mainly distributed in three or four line cities.

Unlike UNIQLO's brand influence.

So there are more people to visit and fewer people to buy.

How to choose a good third party e-commerce platform?

From the professional e-commerce platform, gradually expanding the scope of the electricity supplier.

For enterprises to enter the electricity supplier, the choice of platform is also crucial.

City beauty decided to turn to the third party platform after its failure to build a shopping mall.

It first chooses the "dream bazaar" of fashion products shopping platform in China.

Because the platform is consistent with its products, the sales of urban beauty three days activities have reached 300 thousand yuan.

After that, the city beauty chose to enter again.

Sales,

The related third party platform, each entry one sales volume is quite good.

Two months later, it was stationed in Tmall, Jingdong, vip.com and other electronic mall.