This Season Is Victoria' S Secret Is The Most Profitable Swimsuit.

Recently, Limited Brands, the parent company of Victoria s Secret, released its latest financial results. This quarter, the flagship brand of the 35% underwear market in the United States, Victoria 's Secret store sold 1 billion 350 million dollars, up 8.1% compared with the same period last year, and same store sales grew 5% year on year. In the quarter, Victoria s Secret showed the best performance not in underwear, but in swimsuits. Swimsuit sales increased by 10% over the same period last year.

Victoria 's Secret is also known for having the best swimsuit production line.

This year, the company mimics the annual Victoria 's Secret underwear style, making swimsuit show Victoria's Secret Swim Special. Every year, the swimsuit series invites angels to shoot regular advertisements. This year, however, this is the brand's first VS Swim Special special program. Adriana Lima, Candice Swanepoel and other supermodels filmed swimsuit Promo in Puerto Rico in the West Indies, and the swimsuit show was released on Cbs Broadcasting Inc television (CBS) in February 26th.

Unlike previous T shows, angels will be filmed in Puerto Rico. Swimwear TV special. "You really have to climb the mountains, deep down." Supermodel Alessandra Ambrosio said.

Victoria 's Secret changed its strategy of initially currying favor with male consumers. In 1982, Raymond sold the Victoria 's Secret store, brand and product sample at the price of US $1 million to Limited Stores Inc at that time. Limited Brands The predecessor was Limited Stores Inc. In 2002, Limited Stores Inc was renamed Limited Brands. At that time, Leslie Wexner, the founder of Limited Stores Inc, made a radical reform of the brand. He made the strategy of attracting male consumers by Victoria s Secret into a direct attraction to female consumers, and the products developed new colors and styles. The 1986 evaluation said: "the underwear industry in the past is a synonym for" discount goods ". Now this business is concerned about popularity and services.

According to the Morgan Stanley report, the brand Sports products The average annual sales volume is $200 million to $250 million. Analysts believe Vitoria's Secret brand will eventually rise to $1 billion.

The Victoria 's Secret program will add 150 shops to sports line products. "The company has invested a lot of energy in sports bra products. I'm glad the sports product line is developing so well. " Victoria s Secret CEO Sharen Jester Turney said.