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    The Red Bean Group Is At The Cusp Of "Internet +".

    2015/6/1 16:31:00 128

    Red Bean Group"Internet +"Brand Strategy

    Red beans Telecom trial business launch conference and red bean Telecom public Card Co., Ltd. signed a joint press conference, held at the yew group conference center.

    Zhou Haijiang, vice chairman of the National Federation of industry and commerce, and Secretary of the Party committee and President of the red bean group, said in an interview with reporters that Premier Li Keqiang, answering reporters' questions, said, "standing on the draught of the" Internet + "will make the Chinese economy fly.

    In the face of the new normal, we must see the great potential brought by "Internet +" in time, take the initiative to adapt to the new trend, make innovations and take the initiative to stand on the "Internet +" outlet, and achieve a new leap forward under the new normal.

    The red beans will take the opportunity to enter the mobile telecommunications field, actively explore the new business mode of the integration of traditional industries and mobile Internet, and further promote the industrial upgrading and pformation of the red bean group through modern information technology and mobile Internet technology, and gradually realize the long development goal of intelligent red bean.

      


    It is reported that the red bean Telecom was established in January 10, 2014, and was approved by the Ministry of industry in November 20, 2014 for mobile resale business license.

    In February 4th this year, the first call test was successful. In March, the ICP certificate was obtained in 20 days, and the 10024 customer service number in April 28th was adopted.

    Red bean Telecom's work is progressing rapidly. This conference marks the official start of the red bean telecom business and has entered the market operation from the preparatory stage.

    Hong Kong Telecom intends to launch the mobile resale business scope to radiate the whole country.

    Recently, the main cities covering the Shanghai Nanjing line, Nanjing Hangzhou line and Hangzhou Ningbo line are the main markets, including Shanghai, Wuxi, Nanjing, Hangzhou, Suzhou, Ningbo, Changzhou and so on.

    After that, it will further radiate the two or three line and surrounding cities of the Yangtze River Delta, and gradually expand to the key cities of the country, including Beijing, Ji'nan, Zhengzhou and Chengdu.

    According to the plan, the red bean group will also develop a series of information products in the textile and garment industry, such as mobile OA, mobile card, red bean wisdom community and so on.

    The "smart clothing" technology developed by Hong Kong Telecom has been applied to the clothing chain monopoly of the group.

    For example, RFID RFID tags are used to control, detect and track end to end products of intelligent systems.

    From the production process monitoring, to the timely management of warehouse management, and the rapid collection and delivery of goods, the real-time monitoring, interactive information and fast payment of store terminals.

    "Internet + clothing" allows information to achieve efficient docking, a large number of entities scattered system of people, things, things gathered in the information system, fundamentally change the tradition.

    Clothing industry

    The organization of people, things and events has achieved maximum management and efficiency.

    Jiang Zhiyu, general manager of Hong Kong Telecom, told reporters: "red bean Telecom has applied the latest technology of the Internet to the links of R & D, production, management, sales and so on, such as the management platform of the store, how many customers have entered the store, how many customers have tried it on, how many customers have bought it, it can be analyzed through the big data platform, so as to guide the R & D and production of the enterprise."

    According to Xu Jiayu, a salesperson of red bean clothing store, there is a smart chip on every item of clothing in the store. When the guest is trying on clothes, the smart chip can make guests through information induction.

    Try on clothes

    Information such as size, color, style and so on can be pmitted to the computer screen. Through this information, the salesperson can understand the matching degree between the guests' clothes and the guests, provide advice for the guests, and do some other clothes matching for the guests, so as to achieve the best results.

    This intelligent store system can not only facilitate customers to choose and buy clothes, but also save the staff a lot of energy and time.

    This is the Internet innovation based on consumption demand, and also the wonderful chemical reaction produced by the Internet + traditional service industry, just like Jobs's famous saying: "the goal of an enterprise is to create the needs that consumers need but can not express and express."

    The essence of innovation lies not only in creating objects that people have never seen or used, but also in those unheard and unseen future, in order to stimulate new consumption hot spots and create new lifestyles.

    Compared to traditional industries and known markets, which are relatively fierce competition and gradually enter the sunset, unknown new formats and new markets will go beyond the old industrial boundaries, break the backward rules of the game, bloom the advantages of later development, and catch up from behind.

    The infinite possibilities of Internet + not only change people's life, but also change the traditional service industry.

    Red bean, the innovation of this old clothing enterprise is always an eye drop.

    Entering the virtual business is only a step in the long-term plan of red bean. Through the construction of mobile resale business accumulation and information platform, we can realize the digital expansion mode of users, effectively integrate Chinese textile material trading platform and red bean shopping mall, build a B2B2C integration platform for intelligent equipment manufacturers, and make industrial applications for traditional enterprises, and ultimately create the value of the upstream and downstream industries and intermediate links of the industrial chain.

    In the new round

    technological revolution

    Under the impact, the competitiveness of enterprises is mainly manifested in the ability to process internal and external information and the ability to excavate data value.

    Enterprises must change their lives, deal with large amounts of information quickly and effectively, precipitate "knowledge capital", integrate "data resources", and create "smart enterprises".

    For the red bean, to promote the integration of two technologies and create intelligent red beans will be an important direction of the group.

    The entry of mobile telecommunications will greatly accelerate the interconnection and intellectualization of mobile terminals.

    Standing on the "Internet +" outlet, the Internet plus traditional service industry, online and offline integration will better promote red beans to sail.


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