Dior Launches Virtual Reality Device To See Backstage.

The spread of fashion show has already rushed out of the enclosed beauty show. T live broadcast and online sharing are popular.

Today, the French classic luxury brand Dior has stepped out of a more daring step: using virtual reality technology to enable more people to experience the reality behind the scenes of the fashion show.

Luxury brands are usually "free from the door", only celebrities, celebrities and famous models can participate. With Dior glasses, anyone can immerse himself in the face and feel the different charm of the brand.

This amazing device is called Dior Eyes, which attracts customers in a forward-looking way. This is the new trend of "retail entertainment".

It is reported that Dior Eyes will land in June 2015.

Boutique.

In the Video Promo released by Dior, wearing special virtual reality equipment, you will be placed in the background of Dior show. The top models in the dazzling dress are shuttling beside you, and the makeup brush in the makeup artist is dancing under your nose.

The backstage is just like the fashion itself: fast rhythm, colorful and vigorous.

Dior Eyes is not a simple one.

Its screen resolution is 515 PPI (the same as Samsung Note 4), its visual field is close to 100 degrees, and it also comes with holographic sound effects. The base of Dior Eyes glasses is printed by 3D, and the fashionable black is permeated with immersive immersive experience.

This product is made up of

Cooperate with France DigitasLbi Labs.

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Stefano Sassi, chief executive of Valentino, said: "according to the attractiveness and loyalty of Valentino consumers to brands, we can expect growth rates for another year.

In addition, we attract new and diverse consumers, the brand foundation is becoming more and more stable, and all kinds of expansion will be carried out globally, all elements will make us a success in 2015.

The designer's idea is really matched with the brand accessories department.

Piccioli and Chiuri trained for more than 10 years before gaining control of the Valentino Accessories Department recently.

This is the key sector that gives consumers the urge to buy. Today's star product Rockstud shoes are the best proof that this shoe has been popular since it was launched in 2010.

Brand turnover has doubled since then.

In 2014, the brand profit increased by 36%. According to the data, the general profit came from fashion accessories.

"At the very beginning, we were addicted to creating a new style of fashion. Now, too," Chiuri told the media.

"We never want to make quarterly products.

We hope to illustrate the brand in a fashion language that can become eternal.

Our inspiration is to create something that people want to have for a lifetime.

I think if you are a designer, this will be what you really want to do.

Whether Rockstud or camouflage, everything we do is because we want to create a fashion world.

Here, when people see certain elements, they know that this is the style of Valentino. "

With the support of this vision, Valentino will make steady progress on the road of brand building in the long run, not only as the top clothing supplier of the red carpet show, but also a fashionable product that deserves immediate possession.

Valentino Garavani, the brand's founder, said, "I have to tell you that I think I am the happiest and luckiest person in the world.

Sometimes, I ask myself what you have done to make you get all this.

It is obvious that one of the things he has done to do is to trust designers and empower them to prove themselves.

Of course, designers are not omnipotent. Valentino's Valentino performance is also related to the company strategy. Unlike Coach, Burberry and other luxury brands that are vigorously entering the Chinese market, Valentino is doing something from beginning to end, that is, to make the existing market - the United States, Europe and Asia (Japan and South Korea) better and deeper.

In contrast, Valentino is very cautious about China's "unfamiliar territory".

This is the so-called brand rhythm sense. How does Valentino know how to balance overexposure and shop opening?