Ding Wuhao: Organizing The "Knife"

If we take reform and opening up as a historical coordinate, we will become a well-known brand and listed company today from a handicraft workshop in Cheddar Town, Jinjiang in the 80s of last century.

361 degrees. The company is no longer young.

Ding Wu seems to have dimly perceived that the office atmosphere of the company has become slightly dull. People are no longer as energetic as they were in the early days of Jinjiang.

At this time, he felt the crisis.

More than once, he repeatedly stressed to executives that "more young people should be recruited" at the conference. In his view, those young people can truly grasp the pulse of the future market.

To this end, he asked the human resources department to readjust the recruitment plan for college graduates and select the most suitable graduates for the development of enterprises.

This move represents his intention. Today, everywhere in the "Internet thinking" today, he hopes that this traditional enterprise can maintain their creativity and vitality as they did before.

In 2004, when he formally took the 361 degree wand, he led the company to break through and reform many times.

When he was in power, he let 361 degrees become the third class of Chinese sports shoes. After that, he set the goal to regard the 2008 Beijing Olympic Games as an opportunity to enhance the brand influence of 361 degrees. He set that year as the "deadline" for enterprises to be tested.

He decided that the Beijing Olympic Games will promote the brand shuffling of China's sports brands. Only the brand that can operate efficiently and integrate with the world can enjoy the Olympic Games feast.

In order to meet that challenge, he began to formulate strategic pformation goals for enterprises in 2005, from "05 leopards" to "06 sharp sword", "07 sharp changes", and then to "08 decisive battle", and gradually implemented the strategic pformation of enterprise operation.

Looking back on history, these strategic pformation goals have played a key role.

Through the pformation of product structure, R & D capability, resource docking and construction of enterprise culture, let 361 degree walk on the road of specialization.

That's the best time for the 361 degree team to feel the heat.

Cooperate with CCTV-5 to create a National Basketball Culture Carnival "361 degree entertainment basketball"; become the world's top international partner of Xiamen International Marathon and its only designated sports equipment; form a strategic partnership with the A1 World Cup China National motorcade, and strive to further promote the integration of the 361 degree race with China's Motorsport into the world.

The three major tournaments and 9 years of cooperation with the national badminton team form four major brand resources.

It is well known that the market channel is the pillar of building enterprise operation.

In those years, he led the massive enclosure movement at 361 degrees, and promoted the formation of eight strategic core areas such as Guangzhou, Shenyang, Nanjing, Wuhan and Chengdu.

It was in those years, too.

We will complete the system pformation and import the enterprise development strategy from the aspects of logistics, capital flow, talent reserve, original technology research and development, upstream and downstream industry chain optimization, resource integration and so on.

All these precautions were proved after the Olympic Games.

After 2008, 361 degrees is regarded as a dark horse in the industry. It has become the fastest growing Chinese sporting goods brand in China. It has a nationwide distribution network, leading product design and R & D capabilities, unique marketing strategies and experienced professional management team.

What the industry praises is that he had completed the "de familial" color before he went to Hong Kong in 2009 at 361 degree.

Ding Wu believes that the most important quality of an entrepreneur is "

But "adventure" is not equivalent to "aggressive".

Perhaps it is this management style that allowed 361 degrees to pass through a steady and lengthy winter.

Since 2009, China's manufacturing industry is facing unprecedented challenges. China's economic growth is slowing down, and almost every rapidly expanding sports brand is under pressure. There are many problems, such as oversupply, backlog of inventory and lagging management level.

361 degree is no exception, as a rapidly rising enterprise, after a round of "horse race enclosure" extensive development mode, its hidden problems began to emerge, no matter the channel construction, product development and team management have broken out short board.

However, all these problems are finally embodied in the products, and the competitiveness of products is the most honest explanation.

In 2012, a fan in Shijiazhuang, Hebei, broke the silence. He wrote an open letter to the newspaper in the way of "open letter". The product design of Tucao 361 degrees is old and lacks originality.

In the eyes of the fans, these matches can not match the 361 degree name.

Ding Wu believes that "clothes are a microcosm and some things are not broken."