Which Physical Stores Do We Shop?

The growth rate of online sales of Asian fast selling products is much higher than that of other countries. Nielsen report points out: first, the urbanization development and higher population density of Asian countries provide the market basis for the circulation of fast selling products, the delivery of express is more economical and labor cost is low; second, the rapid popularization of smart phones provides consumers with hardware foundation; third, the high concern of food safety also encourages consumers to choose high-quality food online, especially China.

The three fastest growing channels of food and drink, furniture and personal care products did not account for the largest share of sales, indicating that global share of trade has become increasingly fragmented.

In the food and beverage category, the growth of traditional stores is the fastest. Supermarkets and hypermarkets are still important channels for the sale of such commodities. However, the small shops on the street and the community have been more and more favored by consumers because they have satisfied the convenience and fast shopping demand of consumers.

Similar to food and beverage products, household products and personal care products still occupy the largest share of sales, but sales of convenience stores are also growing rapidly.

Take liquid milk as an example, although large stores and supermarkets still occupy 60% of the total sales share in the sales channel of this category, but

And the growth of traditional grocery stores also increased by 91% and 17% respectively.

The same is true in skin care and baby products. Although large retailers and supermarkets still maintain their very important position, cosmetic franchised stores and mother infant stores are also rising rapidly, playing an increasingly important role in category sales.

"Big supermarket and

It is still an important participant in the global retail structure, which will continue for a long time in the future, "Fan said." but small businesses and e-commerce channels also occupy a considerable share in some varieties and continue to increase.

Therefore, when formulating a sales plan, we need to consider the entity and the online situation of large supermarkets and small scale shops, and get a deeper understanding of the locations and categories of shoppers, which will provide operators with clearer ideas and more suitable marketing strategies.

The digital age has arrived, even for consumers.

It has changed, but most consumers will continue to shop in physical stores.

Convenient, comfortable and reasonably priced will also be an important dimension for consumers to consider shopping methods.

Therefore, for retailers and producers, with the advantage of online and offline, optimizing shopping experience and making consumers enjoy a better shopping experience is the top priority.