Entrepreneurship: With The Power Of Network Celebrities, Daring People, Etc.
The rapid development of the Internet media has given birth to a group of red men and daring people. Taobao has pushed part of it into "pioneer shopping guide".
Whatever they bought, they had a lot of fans to follow.
purchase
。
This power is not to be underestimated.
But the influential red people are more strict and picky about the selection of the products. They are not good, they will not buy, they are not good quality, they will not be recommended. So the baby they are looking for is really very lucky. The baby they are drying out is very rich.
And the quality of fans, tens of thousands of red people, their eyes are very high, many of them are international brand products, our small and medium-sized sellers are very difficult to be seen by them.
But there are many red people, though not as bright as stars, but in certain circles, they also have certain prestige, loyal fans and a lot of traffic.
Small and medium-sized sellers can lock them in and help them to recommend.
But they are not welcome, they will inspect your shop decoration and shop first.
Dynamic scoring
,
Product evaluation
And so on, and then consider whether to accept.
Of course, if accepted, most of them will be paid for the products. For skin care products, 200, 300, 500 and 1500 of each product are commonly used.
However, the fee is not directly proportional to the incoming traffic. Some can not bring 1 or 2, and some bring more than a dozen each day.
This is the door of the shopkeeper to decide whether or not to invite the red man's resources, namely, the level of blog and micro-blog.
Moreover, the red people's evaluation of products is not determined by the shopkeeper, many will tell the truth, or only pick the good part.
So the shopkeeper should choose the best products to recommend.
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Brand underwear store performance is slowing down, cost is rising, profits are falling, inventory is increasing and management is not good. At this time, you must be confused about the future business. What should you do in the future? As an underwear person, what you want most is to sell and sell goods. Then how can you sell your business? How can you make sales increase? How can you do business in the underwear store?
1, do not keep looking at customers.
Customers should be free to shop, otherwise customers will stay away from them.
2, the location is better than the shop size. The quality of the goods is more important than the location.
Even small shops, they can compete with big stores if they can provide excellent products that make customers happy.
3, guide buyers must carry one or two books of knowledge.
If we are prepared to sell, we will have the expected results.
4, the display of goods is messy, not good, and orderly shops often have customers.
No matter how the storefront is, customers should feel that they are rich in style and can be selected at will.
But to enrich the category of goods, it is necessary to conform to the local customs and habits and the class of customers, and move towards specialization.
5, the customers as relatives, whether the support of customers can decide the rise or fall of stores.
If we regard customers as our own people, we will get the favor and support from customers.
Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.
6, pre sale flattery is not as good as after-sales service, which is the rule of making permanent customers.
The success or failure of a store depends on whether it can make the first customer a regular customer, which depends on whether you have perfect after-sale service.
7, take the blame of the customer as the voice of the Buddha, and accept whatever is blamed.
Listen to your customers' opinions and listen to your actions immediately.
8, the market has no so-called boom and recession.
No matter what the situation is, we must not make money.
In any recession, it is up to us to survive.
Instead of complaining, concentrate on finding a way of breaking your own strength.
9, do not force sales, not selling goods that customers like, but selling goods that are good for customers.
To be a buyer of customers, consider what products are helpful to customers, but also consider her hobbies.
10, when customers come to return goods, they are more friendly than before.
No matter what happens, don't put on a face of unhappy customers. This is the basic attitude of shopping guide.
With this principle, good goodwill can be established. Of course, we must avoid the possibility of return.
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