Ten Major Siting Requirements For Underwear Stores

As the saying goes, only a good face can give you money.

Underwear shop location, shopping malls, such as battlefields, even in women's underwear industry is no exception, nowadays many underwear brands, but every family attaches great importance to a problem, that is, the location of underwear store.

The location of lingerie shops is 1, channel requirements: crowded busy streets, good shopping malls, pedestrian streets and other business circles.

The location of underwear store 2, regional requirements: underwear, cosmetics, fashion accessories area, large communities, schools near or densely populated areas;

The location of underwear store 3, location requirements: facing the main channel on the front or side, the flow of people is large, consumers can see the shop at first time, and can not be blocked by competing brands.

The location of underwear shop 4, decoration requirements: unified image and unified style;

The location of underwear store is 5, the area requirement is 20 square meters, the ideal area is 50 square meters.

The location of underwear store 6, management points: terminal retailers independently manage.

Site selection 7, we must grasp the combination of business district and residential area and pursue relative stability.

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The location of underwear store is 8. We should grasp the distinction between the flow of good people and the flow of vehicles, and pursue the flow of higher people.

The location of the underwear shop is 9, the structural safety of the house, the complete electric facilities, and the factors such as climate, demolition and so on.

The location of underwear store 10, combined with the survey results, we can use the following location strategy to determine the location of the store:

A, ride the ride strategy: in principle

Don't be too close to the size of your underwear store. However, if the underwear store is large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store can be close enough to win the competitors.

B, the strategy of standing out of the crowd: when your shop is in a smaller store than itself, it will get good results.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

C, shoulder to shoulder strategy: put their own shops in the high-end shops, and coexist with the top grade businesses.

Note that when this strategy is applied, its scale, decoration grade and service level must not be lower than that of the same industry. It is better to be slightly higher than peers, otherwise it will always be in a competitive passive position.

D, the advantage and exclusive strategy: if it is found that there is a region where a certain target consumer is concentrated, but there is no similar shop nearby, at this time, you should be the first person to eat crab.