Enterprise Financial Management: Pay Close Attention To Cash

American management scholar Jim Collins divided the process of enterprise fall into five stages: the first stage is the successful experience which makes the enterprise too confident; the second stage is the unlimited pursuit of scale; the third stage is not to take the risk; the fourth stage is to look up to the salvation of the Savior; the last stage is the disappearance of the existence value of the enterprise.

Looking at these five stages, we will find that the reason why enterprises are withered is the lack of risk prevention.

Zheng Changjiang believes that an enterprise can face all kinds of risks from its inception, of which the supervision of financial risks is the most critical.

Over the past 20 years, financial management experience has made Zheng Changjiang deeply realize that loopholes in financial management will not only lead to the loss of company's capital and property, but also make financial managers who can not afford to lust for temptation create the opportunity to take risks.

The original intention of developing the wide credit cash flow control software is that he once witnessed that the financial personnel were finally defeated because of embezzlement of public funds.

"It is very painful for both the company and the individual.

At that time, I thought, if our financial management is more standardized, and fewer loopholes exist, it may reduce many unnecessary problems and even tragedies. "

In March 2006, Zheng Changjiang resolutely decided to set up a cash flow management company to help more financial managers who had been confused and miserable like him.

"Initially just wanted to make a receipt management software, because receipts management is generally confused, and receipts are the best carrier of cash flow management.

With the recognition of the market and the surge in the number of customers, we found that simply making such a small receipt management software can not help enterprises improve.

"

The turnaround took place during the international financial crisis.

Zheng Changjiang discovered that the reason for the outbreak of the crisis is very much in line with the research and development ideas of the wide credit software, which is the thought of cash flow management.

Although "cash is king" is well known, not all enterprises can manage it well.

"From the financial statements,

The peak market value reached $900 billion, but it collapsed in a flash. "

Subsequently, Zheng Changjiang rooted in the thought of cash flow in the process of software development of wide letter min Gong, and connected all the funds and business funds of the enterprise, and tied up the standard of the front end sales fund with the way of the back-end financial collection, and formed the four basic modules based on the cash flow thought: receipt control, invoice control, accounts receivable control and sales contract control.

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It seems that the cash flow characteristics of enterprises at different stages of development are also different, and the requirements for cash flow management are also different.

For example, startups often require the safety of corporate financial funds. With the development and growth of enterprises, capital management will be isolated to improve their safety and efficiency.

"However, no matter what stage it is, enterprises are basically inseparable from the five values of safety, efficiency, internal control, standards and credit, which basically cover the management requirements of enterprises for capital flow."

In the past five years, the wide letter min Gong has been based on Beijing, and has accumulated thousands of business customers. Among them, there are many well-known enterprises such as PetroChina, Hongqiao market, Hong Fujian industrial group, Pathfinder, Xin Zun group, Shi Chong Shang, Yihai Traders Hotel, and Ding Ding Association.

In Zheng Changjiang's view, the gradual increase of customers has also proved to some extent the gradual development of financial management software to the core of cash flow management.