Enterprise Financial Management Is Accompanied By Changes.

Zheng Changjiang believes that the R & D thought of financial management software returns to cash flow management and returns to the origin of financial management, which is the secret of the development of wide credit.

Changes in the external market environment are changing the CFO: from behind the scenes to the stage, from simple "dou" and "Mr Zhang" to supporters and decision-makers of corporate strategy, and "after the rest" is pformed into a "rainy day ahead".

And how to provide effective management tools for these CFO in the period of strategic pformation is the key point for all software enterprises.

With the development of China's economy, different business departments of enterprises are highly valued in different periods.

For example, in 1980s, cost control was highly valued, and then pferred to quality management. Then, sales were king, and the most important thing was advertising, and many advertising signs such as Qin Chi and Kong Fu Jia liquor appeared.

Then in the late twentieth Century, a number of enterprises formed the concept of customer demand driving the development of enterprises in the bloody battle of costs.

In recent years, the increasingly fierce market competition has prompted enterprises to constantly seek new and fast in production and management, and timely adjust the production process to meet the ever-changing demands of consumers.

Under this background, the liquidity of cash has become the most important factor determining the speed of enterprise operation.

Correspondingly, the role of CFO in enterprises is further highlighted.

It is worth noting that this International

More and more people are aware of the importance of cash flow management.

"During the period of economic growth, we can not see the impact of the gold flow on the enterprises, but once the crisis happens, enterprises with bad cash flow are likely to swim naked.

Although cash flow management can not solve all the problems of enterprise development, managing cash flow at least greatly reduces the risk of enterprise decline. "

Zheng Changjiang said.

The change of times has promoted.

Changes in goals.

At present, financial management

It is not only reflected in the accounting process and statements analysis afterwards, but more reflected in the comprehensive financial budget, decision support, supervision and control in the event, and summary and adjustment afterwards.

This kind of change will be more obvious in the post financial crisis era. With it, enterprise management will enter a financial and economic era. Its characteristics are cash flow control and capital efficiency, safety and efficiency, survival and development.

Zheng Changjiang said that this requires more financial managers to come to the front from behind the scenes to create more core values for the development of enterprises.

"A group of management software enterprises represented by UFIDA, Kingdee, wave" promoted the optimization of CFO structure in China, and made the role of financial managers in the development of enterprises more and more important.

With the development of the times, how to develop a management tool for financial managers to adapt to the trend of the times is the eternal proposition of software development enterprises.