Analysis Of Three Requirements For Display Of Clothing Stores

Commodity display is not only an art, but also a science.

Merchandising can communicate with customers through vision, take the commodity itself as the theme, use the shape, color and performance of the merchandise, and display the characteristics of the goods to customers through the coordination of the art form display and the environment, in order to enhance the attraction of the merchandise to customers and deepen the understanding of the customers.

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The aim is to seize the eyes, hands and consumers' hearts of consumers, display them vividly, and enhance the atmosphere of the stores.

It is convenient for consumers to find (catch eye); compare display to facilitate consumers to experience and feel (hold hands and seize heart).

Store display requirements:

1, in view of the consumption mentality for commodity display, commodity display must first consider how to attract consumers' attention, for example, the key commodities must be placed in shops.

The first place (such analogy); a clear theme commodity appeal (such as summer simulation of beach, small umbrellas to suggest that they should buy sandals); perceptual display design (such as the comprehensive use of a variety of shoes rack);

2, arouse consumer's attention, but also make consumers interested in this product. At this time, display must grasp: the use of colors and accessories; focus on modeling, such as using light to focus consumers' attention on the focus goods; the use of related products (such as shoes, leather bags, belts, etc.);

3, after the interest is generated, the consumer will have the desire to buy. When the desire arises, what is the quality of the product? The mentality of pursuing "security" comes one after another. Therefore, the following factors should be displayed as follows: the quality can be seen (such as the leather logo, etc.); the degree of popularity (such as the awarding or ranking of the awards issued by the relevant departments); showing the advantages of similar products; and letting customers not buy is a loss mentality.

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In fact, choosing clothes to join in business is not always a good source of money if we choose a good brand, but a good clothing brand also needs to be carefully managed. As a franchisee owner, if we do not work hard, a good brand will not make much profit.

Clothing owners must avoid the following ten kinds of bad mentality.

Xiaobian take you to see.

Lack of creativity, always follow others behind, be led by the nose, others gain profits, you can earn little or nothing.

Only by taking the first step to occupy the market, can we win.

Many people only pay attention to production but do not pay attention to sales. They think that things are good and some people are attracted by it. This is a passive selling method.

Only by actively soliciting and expanding the influence can we sell more and profit more?

As the saying goes, as long as you have seven points to grasp, you can act. The rest of the three points can be grasped.

How to manage children's clothing shop? Clothing sales only focus on sales volume, high profits and high prices are discouraging, resulting in big profits and low sales.

Only by looking at the profits lightly and at a reasonable price will the customers be able to make big profits with small profits but quick turnover.

Business does not run, but the commodity market changes rapidly. Commodity exchanges are timeliness and visitors are hard to see.

Only by running, can we know the market information and find the right time to make profits.

Commodities can not only rise in price, but do not fall in price. To a certain extent, they will be satisfied if they earn money, no matter how much they earn or earn less.

Despise small Ben Li, want to eat into a fat person, so that it can never make big money.

Only from the small to the big, slowly accumulate a lot of money, step by step, and finally climb to the pinnacle of wealth.

I believe that the above experience is helpful to the friends who are ready to join the costume. If you understand it thoroughly, according to your actual situation, we will do well in business and create a world of your own.

After making money, they are unwilling to invest any more, and turn the living money into a dead money. Only by taking advantage of it and expanding the scale of operation, can we develop our own business to a higher level.

Blind action is not well prepared. Defeat without preparation is much less than defeat.

Only careful analysis and study of the market can be carried out.

The more people who always work for something, the more beneficial it is.

Only by spotting "inconspicuous" things, can we have the market and avoid the big profits.

Sales of goods only focus on sales volume, profits and prices are prohibitive.

Only by looking at the profits lightly and at a reasonable price will the customers be able to make big profits with small profits but quick turnover.