Sheng Faqiang: Pathfinder Is Also The Leader.

With the change of user behavior in the Internet era, the basic way out for our future business will be based on the following three aspects: one is to create word-of-mouth with the ultimate product.

The second is to infiltrate the community with unique culture, subdivided products and creative services, because the form of user community is increasingly becoming an important aspect of user form change.

Third, we should serve users in the ecological circle and big data.

Based on the consideration of these three latitudes, we made a strategic upgrading to Pathfinder.

This upgrade means that we used to make outdoor products. At this stage, we need to upgrade from outdoor products to outdoor activities. In such a scenario, we can interact with users, and we can build strong relationships with users at a relatively early stage.

There are no more than two aspects to analyze user's outdoor activities. First, going out is to ensure health, exercise and temper will.

In addition, to go out to see nature, to feel and experience, this is called travel.

Therefore, through analysis, we find that bread contains two markets: one is the travel market and the other is the sports market.

Pathfinder hopes to establish a complete ecosystem and build three business segments, namely outdoor, sports and travel, and form a nutrition pool through the operation of users.

The first business sector is the outdoor business group with Pathfinder.

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And other brand outdoor products business, is committed to outdoor activities to provide safe and comfortable outdoor equipment.

We encourage small group entrepreneurship to make more entrepreneurial teams make professional outdoor products brands.

Second the travel business group is located in the "travel service based on the service providers". It has many enterprises such as Yi Guo, Lu Ye, Mei Mei, AsiaTravel, Pathfinder outdoor culture communication company and so on.

Three years ago, after the strategic upgrading, we merged into the outdoor activity website green field, which is a very important entry and community for outdoor activities in China.

In addition, we have incorporated into the most beautiful and high-end mountaineering explorers, and established the Pathfinder culture communication company.

At the same time, we are still doing camping comprehensive experience center, integrating training of related outdoor survival skills such as RV and camping, as well as parent-child aspects and surrounding tours.

Third

The group is located in professional sports service and subdivision sports community service to promote fitness for all, and it will operate through investment fund in the early stage.

Sports market space is very large, in China, there are more than 6 billion market scale, and will grow to 5 trillion in the future.

Now we can clearly feel that many cities in China have participated in the marathon.

Therefore, the running market represents the growth trend of the whole sports market.

In the future, more sports events will enter into the public life and form a pition from competitive sports to national fitness.

Based on the consideration of these three latitudes, we made a strategic upgrading to Pathfinder.

This upgrade means that we used to make outdoor products. At this stage, we need to upgrade from outdoor products to outdoor activities. In such a scenario, we can interact with users, and we can build strong relationships with users at a relatively early stage.