H&M'S Performance Rose 25%

Sweden

Giant H&M (Hennes & Mauritz AB) released the first quarter of 2015

。

In the three months ending February 28th, the world's second largest clothing retailer

From 2 billion 650 million kronor in the same period last year to 3 billion 610 million kronor ($423 million 200 thousand).

Sales excluding value-added tax rose 25% to 40 billion 280 million kronor compared with 32 billion 140 million kronlong in the same period last year.

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Chinese manufacturing entrepreneurs and workers with artisan spirit are still few and far between.

The general impetuous and quick pursuit of Chinese made many consumers lose confidence in the products made in China.

How to find and rebuild the lost "craftsman spirit"? Dan Yanling, President of Beijing environment and art school, said: "the remodeling of craftsman spirit is not a day's work. It is a systematic project of the whole society from top to bottom. It requires multi-level efforts from top level design, external environment, national education and enterprise culture."

"The Party Central Committee and the State Council attach great importance to the training of skilled personnel. The China Leather Association, China finance and trade textile and tobacco trade union, China employment training technology guidance center, and China Light Industry vocational skill appraisal guidance center continuously hold the national leather processing and shoemaker technical competition, which has played a good guiding role in reshaping the craftsmen spirit.

The competition is a platform for competitors to display technical skills according to the national vocational qualification standard. The actual operation content of the competition is exactly the content of the daily work of the contestants. The results of the contest show the contestants' attitude towards daily work, that is, whether he or she does lean refinement for each process, and also reflects whether the quality requirements of every process are meticulous. By participating in the contest, enterprises and competitors will realize the importance of remodeling the craftsman spirit, because the quality of the product is the life of the enterprise.

President Dan Yanling pointed out.

"Vocational colleges are one of the important sources of technical and skilled talents. Although the party and the state attach great importance to vocational education and develop vocational education to the height of China's economic development strategy, general secretary Xi Jinping and Premier Li Keqiang have made important remarks on vocational education, but the impetuous mood of society, the despise of Vocational Education in the society, and the short-sighted profit seeking behavior of enterprises have affected the development process of vocational education, so the remodeling of artisan spirit is particularly important."

Dan Yanling said.

She appealed to the whole society to change the concept and attach importance to vocational education. Enterprises should take positive actions to upgrade vocational education to a new level of development. Respecting skilled workers, upgrading the skill level of skilled workers, and improving the social status of skilled workers, the input and training of employees is also an important way to coagulate and establish "craftsmen spirit".

From the perspective of enterprises, there are several key points in shaping enterprises with craftsmen's spirit: first, concentrate on enhancing products and services, strive for excellence in every detail, including materials, design and production processes, make every effort to challenge the limits, make every effort to become a leader in a certain field, and strive to maintain a leading position.

The two is to concentrate and concentrate on the market and products built by core competencies.

The skilled craftsman is clear about his specialty and will continue to develop on the basis of his own merits and develop it to the extreme.

The three is sustained investment and never give up.

It may take generations to build a company with a craftsman spirit, and generations of entrepreneurs maintain a firm belief in advancing towards a sustainable business goal, consistently achieving and improving the quality level, and clearly expressing this idea in company policies, attitudes and business objectives.